Skip to main contentSkip to footer

The Love Island Effect: eBay has seen 700% increase in search

Second hand clothing is booming thanks to the Islanders

love island ebay
Natalie Salmon
Fashion Digital Editor
Share this:

It’s official.... preloved fashion has become the Islanders' "type on paper" and everyone else's too. As we hit the halfway point of this year’s Love Island, searches for Islander inspired 'pre-loved' looks have sky-rocketed on eBay. 

Since the announcement, the marketplace has seen 700% more searches for 'pre-loved fashion' as shoppers look to get in on the action. While on Google, there has also been 756% more searches for ‘ebay preloved clothes’ and 660% more for 'pre-loved', compared to last month. Overall more people are talking about pre-loved fashion than ever with 935% more mentions of 'pre-loved fashion' recorded across all online platforms than during the same time last year. 

RELATED: Love Island stylist spills fashion secrets! From slashing hems to the questionnaire all islanders had to fill in

Love island

 Indiyah in a Mark Fast cut out bodycon dress and Tasha in a vintage Versace yellow co-ord

"It’s still early days but we have already seen a shift in consumer shopping habits since the first episode hit our screens just four weeks ago," explained Jemma Tadd, Head of Fashion at eBay UK "Searches for pre-loved are peaking and conversation around the fashion worn by the Islanders continues to grow. Through this partnership we of course wanted to get people talking about pre-loved, but more importantly we wanted to see people thinking and acting differently - and we're delighted to see that change coming to life."

Along the way, the Islanders individual styles have emerged and pre-loved fashion is proving a way to express their unique personalities. Rounding up what’s been hot so far, the Islanders have donned pre-loved fits from some of their dreamiest designer brands, ranging from Jacquemus, I AM GIA and Tommy Hilfiger, to Gucci, Moschino and vintage Versace. 

RELATED: eBay is launching a service to make sure you aren’t buying fake designer bags

Showing pre-loved can look good no matter the price tag, some bargain pre-loved picks have included a Couture Club Satin Bomber Jacket for just £8 and a £10 white trouser suit with halter waistcoat. While at the other end of the spectrum, stand-out pricier pieces have included a £250 Gucci tiger bowling shirt sported by Luca and a Hervé Léger dress for £380 as seen on Ekin-Su. 

eBay’s Love Island stylist Amy Bannerman, told us, "With the limitations that they had with previous sponsors, it hasn't been possible to be that fashion forward and I think that's one of the things that we were really excited about."

More Hello! Fashion

See more