While luxury fashion and mountain sports might seem like an unlikely pairing, the relationship has long been a natural fit. Both worlds trade in performance, precision and exclusivity, with the slopes offering a particularly picturesque backdrop for fashion’s most cinematic storytelling.
From snow-dusted alpine landscapes to après-ski glamour, think Bond Girl-inspired one-pieces, delightfully fluffy ear muffs and branded skis, designer houses have long drawn on skiing's rarefied appeal to bring their collections to life.
Fusing old-money charm and technical prowess, snow style campaigns never fail to enthral the style circuit when the resorts start opening up again come winter. Moncler’s high-performance outerwear, Chanel’s polished alpine fantasies and Dior's youthful chalet aesthetics remain key favourites among the luxury market, while 'steezy' brands with cult followings - Beyond Medals, BSRabbit, Arc'teryx, Burton and Roxy for example - appeal to a more adventurous, off-piste audience.
From Dior to Chanel, these are the most beautiful ski campaigns to bookmark this season.
Best ski campaigns 2026:
Dior Alps 2026
Jonathan Anderson reimagines Dior’s Alpine universe with whimsical winter prints, snowflakes and slope-side scenes. From crystal-embellished bags to technical puffers, shearling accessories and après-ski boots, the collection marries luxury with playful practicality.
Chanel Coco Neige 2026
Lensed by Julien Martinez Leclerc, Chanel's Coco Neige 2026 collection delivers a timeless dose of snow style brilliance. Sculpting red ski suits layered over logo-clad turtleneck knits, branded skis, befurred flap bags, whimsical animal scarves and the house's signature bouclé sets culminate in a stunning mountain-ready collection courtesy of Matthieu Blazy.
Kiton Capsule Ski 2026
For autumn/winter 2026, Kiton brings its signature sophistication to the slopes with Capsule Ski. Rendered in black, brown and white palettes, the collection comprises down jackets, vests and ski suits. Clean lines, sharp contrasts and movement-focused silhouettes merge chic precision with sporty ease.
