Skip to main contentSkip to footer

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here.

What is Cottagecore? Here's everything you need to know about the ethereal aesthetic

And Bella Hadid is leading the way

Orin Carlin
Content Writer
July 25, 2022
Share this:

Sign up to HELLO! Fashion for style tips, cultural insights, must-have items, and more

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.

Unless you've been living under a rock you will have laid your eyes on one of the most popular aesthetic trends to sweep the globe – cottagecore. Characterised by floral prairie dresses, quaint décor and the pastoral ideal, it first emerged somewhere around the time of the 2020 lockdowns.

MORE: Satin slips and Moon Necklaces: How to get the ‘Whimsigoth’ look

Cottagecore skyrocketed into the mainstream while we were relishing our daily stroll and spending the afternoons perfecting our banana bread recipe, but in 2022 it seems that the aesthetic is still highly prevalent – and does that mean that it is here to stay?

WATCH: Antonia Thomas on the cover of HFM's July Issue

What is Cottagecore?

Cottagecore floral© Photo: Getty Images

The essence of the cottagecore trend is all about escapism – we're turning our backs on the bustle of the city in favour of a rural fantasy involving – yep, you guessed it – living in a remote cottage. Ironically, it is a trend which aims to deviate from fast-paced fashion cycles, instead romanticising a more sustainable way of life.

READ: 3 cute beach outfit trends to wear this summer

RELATED: 9 stylish linen dresses to pack for a summer getaway

The secret to styling the perfect cottagecore look is that it is essential to embrace retro fabric design techniques. Quilting, crochet, and floral embroidery are all on the agenda – as are period-style pieces such as Peter Pan collars, corsets and, of course, puff sleeves.

View post on Instagram

Plus, hit show Bridgerton has had a huge role in paving the way for the ever-flattering square neckline that is also massively popular among followers of the trend – thanks very much, Lady Whistledown. 

Is Cottagecore here to stay? 

If you're thinking of taking the plunge into the Cottagecore lifestyle, rest assured, you'll be in good company – even supermodel Bella Hadid was getting in on the action last month. Known for her love of vintage designer pieces, the 25-year-old took the stage alongside Jen Batchelor, her fellow co-founder of non-alcoholic drinks company Kin Euphorics, at a panel event held in Los Angeles.

View post on Instagram

Bella opted for a pink gingham dress from Comme des Garçons' SS/97 collection featuring one capped sleeve, smock detailing and a floaty voluminous skirt. The ultra-feminine gown gave her a romantic flair, proving that despite her usual fondness for Y2K, her style is seriously versatile. 

It looks like cottagecore is going absolutely nowhere - bring on the elaborate chintz, we say.  

Hello! Fashion picks out the best brands to help you master the popular aesthetic now:


Oscar De La Renta dress

Oscar De La Renta gathered floral-print silk-chiffon gown, £2,705, The Outnet

Ralph Lauren dress

Floral smocked cotton dress, £349, Ralph Lauren

Olivia Rubin dress

Olivia Rubin Willow floral-print twill midi dress, £295, The Outnet

Caroline Constas dress

Caroline Constas Elliot floral-print cotton-blend poplin mini dress, £363, The Outnet


Rhode dress

Rhode Eloise shirred floral-print cotton midi dress, £295, The Outnet


Like this story? Sign up to our HELLO! newsletters to get other stories like this delivered straight to your inbox.

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

More Hello! Fashion

See more