Skip to main contentSkip to footer

Reader information on affiliate links

Any questions let us know

Share this: publishes reviews on a variety of products and services. The choices are unbiased and made independently by our journalists. will sometimes earn a small commission, also referred to as “affiliate revenue”, when a reader clicks a link within our content and then buys that product. Any article that contains an affiliate link will be clearly labelled.

What is affiliate revenue?

Affiliate revenue is a small percentage of commission shared between retailers, publishers and the affiliate networks that connect them. When a product is featured on is linked to affiliate revenue, we will always make this clear to readers with a statement at the bottom of the page on our website.

How does it work? works with a third-party called Skimlinks, which have a relationship with thousands of retailers and publishers. When a product is linked from one of our articles or galleries, Skimlinks automatically sends a tracking code to the retailer link if the retailer has an affiliate programme. Then, when a reader clicks on that affiliate link, the tracking code places a cookie on the reader’s device that confirms if the reader makes a purchase from the retailer’s website. Skimlinks then attributes a commission from the sale to

How will reader data be used by Skimlinks?

Third-party affiliate technology providers use cookies and device identifiers. The data collected by these technologies is used solely for the purpose of tracking a purchase. Further information on what data is collected and how it is used can be found below. Skimlinks collects, stores and uses data about: - the websites that users visit if these contain affiliate links; the affiliate links that users click on; and whether they make a purchase. Skimlinks stores users’ IP addresses, in order to determine a user’s approximate location (e.g. country or region).

Skimlinks may use this information to provide geographically relevant affiliate links. Skimlinks stores information about the device and browser type and version used to access sites where affiliate links are used. This helps Skimlinks to diagnose and fix browser compatibility issues and provide aggregate reporting. As well as the information available in standard web server logs (i.e. IP address, date/time page requested), Skimlinks also stores information about the web page with the affiliate link that the user clicked.

Skimlinks collects information on visits and sales on sites to which the affiliate links lead, including but not limited to: order value, products bought, and order identifiers. These are used to help publishers, merchants and advertisers make better marketing. If you do not want Skimlinks to store data about the websites you visit, the links you click and the merchants you buy from, you can opt out here. This will mean Skimlinks will not place its cookies when you browse websites with affiliate links.

Should you have any questions, comments or concerns and would like to receive an answer or ask a question prior to purchasing any product or service mentioned on this Site, you can contact us at: 

More News

See more