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Cosmoss by Kate Moss: Everything you need to know about her new beauty brand

The supermodel skinny-dipped to promote her latest venture into wellbeing

kate moss cosmoss
Natalie Salmon
Natalie SalmonFashion Digital Editor
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Supermodel Kate Moss has gone from strength to strength this year. From representing the nation at the Platinum Jubilee to becoming the face of Diet Coke, now Kate Moss is lending her mega-stardom to a new cause.

The 48 year old supermodel is taking on the wellness space with the launch of her new brand Cosmoss. In a video posted to the Kate Moss Agency’s Instagram the style icon revealed her new venture stating, "Cosmoss is self-care created for life's modern journeys." In the video Kate Moss skinny dips into a stunning lake, giving us the first clue that the site will focus on a natural peaceful way of living and not be a fashion brand.

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According to the bio on the Cosmoss instagram the concept will be "A Beauty & Wellness brand by Kate Moss." She isn't the first star to enter the sphere of 'lifestyle websites' and beauty brands of course. Gwenyth Paltrow set up Goop back in 2008, Kourtney Kardashian jumped on the bandwagon with Poosh in 2019 and even Rosie Huntington-Whiteley's Rose Inc seems to have been influenced by these brands. 

What is Cosmoss?

According to Instagram the brand will be "Mesmerising and magical," although details are limited it looks to be a site which is similar to Goop and Poosh, which will offer "self-care" for living your best life, a-la Kate Moss, the Cosmoss Instagram confirms it will be "drawing on the extraordinary experience of Kate Moss". An inside look into notoriously private Kate's lifestyle, for her fans and people who want to replicate it. The website appears to be a holistic concept, depicting a new celestial logo against a artistic photograph of a blurry wheat field.

Another Instagram post on Cosmoss reveals, "Cosmoss is self-care created for life’s modern journeys—a celebration of every day exactly as it is, with all its imperfections. Each product has been meticulously crafted with wellbeing in mind; each ritual opens a door to balance, restoration, and love." Which tells us she will be creating her own branded Cosmoss welness products.

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Kate Moss is notoriously private, making the Cosmoss concept even more interesting

When is Cosmoss going to be available?

According to the Instagram post and a statement on the Cosmoss website, it will be launching "1st September 2022." In order to get in on the action you can sign up for the Cosmoss newsletter here. The Instagram states that Kate Moss is "ready to share her journey of self- acceptance and freely be herself."

cosmoss kate moss© Photo: Instagram

Cosmoss will be available from 1.9.22

What does Cosmos mean?

The name Cosmoss appears to be a play on her famous Moss surname and the word 'Cosmos.'  The cosmos is another name for the Universe, according to wikipedia, "Using the word cosmos implies viewing the universe as a complex and orderly system or entity."

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