Skip to main contentSkip to footer

Kourtney Kardashian and Travis Barker are 2022's most powerful fashion couple

The duo are fashion's new It-couple

Natalie Salmon
Fashion Digital Editor
December 19, 2022
Share this:

Sign up to HELLO! Fashion for style tips, cultural insights, must-have items, and more

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.

Other than Romeo and Juliet, it’s hard to think of a couple more in love. Now research has revealed that Kourtney Kardashian and Travis Barker are the “Fashion Power Couple” of 2022.

In the year that saw them attend their fair share of PDA-filled red carpet appearances, Kourtney Kardashian and Travis Barker narrowed down their couple style and became known for their sexed-up, punk ensembles, championing brands like Raf Simons, Mason Margiela and Olivier Theyskens. 

MORE: 10 most influential celeb wedding dresses of 2022: Stacey Solomon, Nicola Peltz & more

RELATED: Kourtney Kardashian dons spooky sheer mesh top from her Boohoo collection


Kourtney and Travis are renown for their glam-punk aesthetic

The fashion technology company, and premium shopping app Lyst have revealed their report based on the over 200 million people who browsed their platform to examine their searches, views and sales metrics to reveal the stories that shaped the year in fashion. 

“After getting engaged in October 2021, the two first tied the knot in April in an unofficial Las Vegas ceremony, before making it legal a month later at a Santa Barbara courthouse; but it was their lavish Italian wedding weekend that took the cake,” explains Lyst, “Hosted by Dolce & Gabbana, the event generated 8 million views on TikTok under the hashtag #kourtneykardashianwedding, and searches for the Italian brand spiked 114% in the days following the ceremony.”

MORE: Bella Hadid is officially a blonde – and we are in awe

RELATED: Bella Hadid brings back another nostalgic 90s hair trend


Bella Hadid is 2022's most powerful dresser

It was also found that supermodel Bella Hadid is “the most powerful dresser of 2022.” On average, her outfits sparked a 1,900% increase in searches for similar pieces. “Leading the Y2K craze with her curated, 2000-inspired looks, the model - who walked in over 35 shows this year alone - inspired a new wave of fashion lovers to adopt and rework the aesthetic,” Lyst revealed, “Over the past 12 months, she drove searches for items such as corsets (+70%) and cargo pants (+56%), and made the ultra mini platform UGG boots go viral on TikTok - and immediately sell out - after wearing them in New York in September. In just 24 hours, searches for the style increased +152%.

Like this story? Sign up to our Hello! Fashion newsletter to get your weekly 'Fashion Fix' delivered straight to your inbox.

More Hello! Fashion

See more