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Kendall Jenner poses in fur and lingerie for new luxury campaign

The creative director for FWRD is rocking the brand's wares

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Natalie Salmon
Natalie SalmonFashion Digital Editor
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Kendall Jenner, is the face of FWRD’s new campaign Cue The Classics.

The campaign consists of chic and elevated ‘classics’, including brands such as Khaite, Loewe, Bottega Veneta, and supermodel Elsa Hosk’s new HELSA range

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The campaign, which was shot in Los Angeles, California features Kendall posing in a luxury suite, wearing a ginormous fur coat and lingerie, as well as posing in a bed in sheer blue hosiery. The images were captured by illustrious photographer Tyrell Hampton. In the shoot we get a taste of the 27 year-old supermodel turned tequila entrepreneur’s personal style, “Kendall’s campaign consists of some of her favorite picks from luxury retailer, FWRD,” a statement from the brand explains.

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It’s unsurprising Kendall would be tapped as the face of the shoot, the young scion of the Kardashian-Jenner brood has served as creative director for FWRD since 2021.

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In her new role she hosted a cocktail party to celebrate the launch of Jean Paul Gaultier with the Los Angeles-based luxury retailer back in November. She was joined by the Jean Paul Gaultier team and the FWRD community of creatives, including Doja Cat and Megan Fox as well as leading Hollywood stylists and emerging luxury designers. 

Who is Tyrell Hampton?

Tyrell Hampton is a photographer and filmmaker based between New York and Los Angeles. “Born and raised in Philadelphia & classically trained as a dancer, Tyrell’s work evokes a sense of movement and life, capturing subjects amidst moments of joy and unbridled exuberance,” his agent explains, “His work demonstrates precisely what it means to be young and spontaneous today.” Tyrell has photographed a slew of A-listers from Lizzo to Hailey Bieber, Dua Lipa, and Miley Cyrus. He also works with some of the world’s most prestigious brands including Louis Vuitton, Adidas, Coach, Calvin Klein, and Equinox.

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