There's a definite shift in the air, and we're taking it as our cue to swap summer's penchant for sheer, barely-there beauty for something a little richer.
At H! Fashion, we're embracing the new season in all its berry-lipped, chocolate-toned, candle-lit glory - because lets face it, the nights drawing in is the perfect excuse to have a little more fun with your makeup bag.
Plus, with new launches landing daily and beauty cabinets threatening to overflow - we've been putting the latest drops to the test to find the products that have really earned a place in our routines.
From complexion heroes and statement lip colours to the little beauty upgrades that make getting ready feel instantly more autumnal, these are the tried-and-tested products the H! Fashion team swear by.
Because while trends can come and go, the very best beauty buys become permanent residents in your bathroom. Here's what the H! Fashion team is loving right now...
Clare Pennington, Editor
"I love my hairdresser because he never tells me off for how I treat my hair - aka ramping up the straighteners to full heat and going to town on my barnet. But on my last visit, he did gently tell me that he's starting to see quite a bit of breakage, and wouldn't let me leave without this treatment. Three weeks later - my hair is softer, feels stronger and is coping far better with the perpetually changing weather that comes this time of year."
Molly Saunders, Creative Lead
"Truthfully, this is something I use all year round, but I really feel like it comes into its own during the colder months. The formula is heavily skincare-focused, with glycerin and squalane helping to lock in moisture and leave your skin looking beautifully luminous."
"It’s nothing too heavy, just the perfect everyday boost of coverage and glow. And PSA: this is the only product I’ve ever loved enough to buy in two shades, one for summer and one for winter!"
Lauren Ramsay, Deputy Digital Editor
"I've always been devoted to black mascara, until a little birdie told me that actually reaching for a chocolate or even brick brown iteration would have my blue eyes looking brighter and more defined than ever. It also gives a softer finish than harsh black and feels perfect for this time of year. I'm never looking back."
Tania Leslau, Fashion Features Editor
"Without the glorious summer sun and Mediterranean sea that seem to offer my skin a natural reset, it tends to go slightly haywire as the weather cools. I’ve used Trinny London’s Just A Touch concealer for years; its compact size is ideal for throwing into my handbag for daily touch-ups, while its creamy texture glides effortlessly over blemishes."
Toby Hawkes, Videographer
"Autumn: where hues of orange, brown and red dominate the colour palette. But to fully embody your melancholy Mads Mikkelsen, Tears for Fears, Lynchian cosplay, you need more than just your sense of sight."
"Enter Comme des Garçons Wonderoud, a fragrance that satiates all of these desires. Earthy woods mingle with rich, herby spices, making you part of autumn’s composition. Because to feel the part, you must look the part - and to look the part, you must smell the part."
Jade O'Rourke, Social Media Editor
"For me, autumn skincare calls for lots of moisturiser. My skin gets much drier as the weather gets colder, and Charlotte Tilbury’s Magic cream is a tried and true favourite that keeps my skin feeling hydrated and looking dewy throughout the colder months."
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.
















