There’s something beautifully nostalgic about cherries. How their petite, glossy forms can become impromptu earrings, while their crimson flesh once doubled as our very own lip tint during childhood – an impish beauty trick from the days before makeup entered the equation.
In a sense, the allure of the fruit never fell out of favour - particularly in the fashion sphere. Designers including Dolce & Gabbana, John Galliano, and Donna Karen materialised their admiration of the summer fruit during the 90s, funnelling cherry-printed pieces down their spring/summer catwalks.
A few years later the Noughties revived the kitsch motif, with household names from Coach to Juicy Couture claiming the fruit as a brand signature.
© Penske Media via Getty ImagesOur collective captivation with cherries endures – but brands are finding new ways to express it. The past preoccupation with the cherry’s smooth silhouette has been replaced with a new interest in its deeply romantic hue, which has been saturating recent runways and collections alike.
© Imaxtree
© Imaxtree
© Imaxtree
© Imaxtree
© Imaxtree
© Imaxtree
© Imaxtree
© ImaxtreeAutumn/winter 2026 firmly established cherry red as the new It-hue, with brands including Alaia, Balenciaga, Chanel, Givenchy, Chloé, Hermès, Valentino and Miu Miu interpreting the rich shade in their own distinct ways. From buttery leather concoctions to ghostly lace layers, cherry tones dominated the season’s luxury offerings.
For those who have tired of the ubiquitous burgundy trend, you’re in luck. Cherry red is enjoying a much-deserved character arc - and just in time for your autumnal wardrobe spruce. Shop our favourite cherry red pieces below.
Cherry red pieces to shop:
Hope Leather Jacket
Ducie London
Crafted from buttery smooth leather and featuring an on-trend funnel neck design, Ducie London's cherry red bomber is set to become a luxurious wardrobe hero.
Cherry Halterneck Suede Top
Stouls
The perfect fusion of sophisticated and sexy, Stoul's ruby-hued halterneck is an ode to suede supremacy. Team yours with dark-wash jeans and silver jewels.
Vittoria 75 Horsebit Pumps
Gucci
Gucci knows exactly how to make its customers feel red hot - these leather pumps being the perfect example of that. Topped with the brand's iconic horsebit detailing, these show-stoppers are primed for party season.
Nova Hand Woven Large Shoulder Bag
Katie Loxton
Jet off in style this season with a statement shoulder bag courtesy of Katie Loxton. Featuring a punchy yet timeless woven finish in cherry, this travel essential is both practical and punchy. Ideal for autumnal getaways.
Jillian Silk Dress
Reformation
An uber-romantic choice for the winter season head, Reformation's longline halterneck dress is cut from fluid cherry-toned silk - making for the dreamiest date night ensemble.
Cocoon Barrel Jean
Topshop
A deliciously slouchy design, a rich red hue and a mid-rise silhouette - what more could you want from a pair of slacks? Destined for casual weekends and Fridays in-office, Topshop's berry-toned barrel jeans can be styled with a crisp white tee and mules for a polished finish.
Reedition Jacket
Courrèges
Part of a sleek skirt set, this patent jacket hailing from Courrèges is set to turn heads wherever you walk. Complete with a cropped silhouette and white brand logo accents, this high-shine statement piece is topping out winter wish lists.
Red Viscose Cardigan
Self-Portrait
A lightweight layer that's sensual and elegant in equal measure, Self-Portrait's finely knitted cardigan radiates festive flair. Diamanté buttons and a feminine high collar culminate in a must-have winter staple.
Black Cherry Hotlips Ring
Solange Azagury-Partridge
A gem that mirrors the smoothly rounded exterior of a cherry, this playful jewel will reinvigorate your jewellery box. A sweet gift for yourself or a loved one.
Mini Alexa Waxed Snake Print Tote Bag
Mulbery
Mulberry’s Mini Alexa in Waxed Snake Print crafts a bold, textural statement. Combining iconic slouchy structure, braided top handles, and signature postman’s locks, this compact leather tote delivers classic luxury with a red hot touch.
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