There are many, many grievances we have with London living. The never-ending expenses, rush hour on the tube, and the unwavering grump of its residents to name but a mere few.
From a fashion perspective however, the city shines beyond all else when it comes to one thing in particular: its ability to peacock.
Peacocking is the art of wearing eye-catching clothing to capture attention. Inspired by male peacocks, who fan out their vibrant tail feathers when attempting to attract a female, the term has been adopted by the fashion circuit as an endlessly fun trend to toy with.
On British turf, brands such as Bora Aksu, Chopova Lowena and Susan Fang continuously appeal to their whimsically-inclined cult following, while foreign strongholds including Collina Strada and Viktor & Rolf embrace shock factor wherever possible, be it via hyper-realistic horse masks or divisive slogans.
Brands like Viktor & Rolf have long embraced fashion’s theatrical side
It’s near-impossible to - forgive the excess bird idioms - pigeonhole the act of peacocking. Simply put, it's an umbrella term for all forms of maximalist dressing, allowing style-savvy individuals to express themselves as they please. For some, this looks like a touch of colourblocking, or perhaps a statement accessory, while others enter full Megan Stalter at the Emmys mode.
From dashing details to unmissable textures, discover the best ways to master the art of peacocking below. Introverts, look away now.
How to peacock with your wardrobe:
Whimsy Layers
Opting for an overly voluminous frock is the easiest way to turn heads. Even better if the look in question features bows galore and iridescent layers of organza - as so brilliantly demonstrated here by Beka Prance.
Bright Tight
Chloe King remains are go-to source of inspiration when it comes to maximalist style. Above, the fashion veteran proves the enduring allure of a colourful tight, especially when paired with a clashing metallic skirt and sequinned bonnet.
Unexpected Silhouettes
A cinched parachute skirt with candy cane stripes? Sign us up. When planning your peacock-ready wardrobe, never underestimate the power of an unexpected silhouette, as this bouncy Edeline Lee number so aptly illustrates.
Sequins
Life is too short not to sparkle. Take centre stage by slipping into a glimmering sequin gown that's set to make for a stunning (not to mention highly Instagrammable) outfit snap.
Wear The Trousers
Sometimes, it pays to let the trousers do the talking – particularly when they come embellished with a generous helping of fringe. If we can hear you before we see you, you're doing something right. Consider this your cue to start swishing your way into the season.
On The Fringe
One runway recurrence remained particularly patent this season: fringing. Devilishly flirtatious and destined to capture attention wherever you walk, fringed detailings are kryptonite for daring dressers.
Mega Volume
Not a fan of strangers encroaching on your personal space? Take a leaf out of MKDT Studio’s book and create a little breathing room with its dramatically oversized Bermuda shorts. A word of warning: public transport may prove tricky.
Graphic Content
Ever since JW Anderson’s goldfish dress made its spring/summer 2023 runway debut, its street style stardom was practically guaranteed. There’s nothing quite like a kitsch animal motif to turn heads - just ask Dior's creative director.
Double Trouble
It takes two to tango, and the same applies to great outfits. Whatever the look, its impact is only heightened by a well-dressed accomplice. The ultimate matchy-matchy moment, if you will.
As so effortlessly demonstrated by influencer Abigale Masters, there's nothing like a retina-shocking colour clash to brighten your day. Preferably with a lick of neon thrown into the mix for good measure.