hellomagazine.com

BONO'S WIFE ALISON HOSTS CHARITY T-SHIRT LAUNCH

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19 OCTOBER 2006

When it comes to fighting world poverty, Bono and his wife Ali Hewson make quite a team. The pair were in London this week to promote their fashion label's ONE t-shirts, profits of which will go to workers in the African country of Lesotho.

The philanthropic U2 frontman, real name Paul David Hewson, was the picture of pride as he wrapped his arms around Ali who was hosting the launch party in exclusive department store Harvey Nichols. And the pair were in no shortage of homegrown and international celebrities to help highlight their cause.

Heath Ledger and Michelle Williams were among the A-listers who had modelled the t-shirts for a series of black and white photos, while Sex And The City's Kim Cattrall joined former 007 heart-throb Pierce Brosnan and actress Patsy Kensit for Wednesday's star-studded soiree.

The black and white t-shirts are made by Edun – the socially conscious clothing brand created by Ali, her rocker husband and New York designer Rogan Gregory – as part of the Make Poverty History campaign. They cost £28, £7 of which will go to the Apparel Lesotho Alliance To Fight Aids to provide education and medicines for factory workers and their families.