24 OCTOBER 2002
Tommy Hilfiger has made the spring advertising campaign for his latest line in denim a family affair. The top designer's daughter, Ally, recently jetted into the Caribbean island of Mustique with a gaggle of celebrity offspring to shoot the promotional material for the new, neutral-toned collection.

Among the budding models featured in the campaign are Tommy Jeans contract model Lauren Bush, Sting's son Jake Sumner, Mick Jagger's daughter Elizabeth and Keith Richard's daughters Theodora and Alexandra.

The choice of location owes much to the celebrity designer's own happy memories of the island, which is a popular getaway for the likes of David Bowie and Elizabeth's dad Mick. "Mustique is a place my family and I can go and completely relax and stay barefoot for the week," says Tommy. "You can dress casual, dressy, or something in between. There are no rules."