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Kate Moss joins 'rockocracy' in Burberry campaign

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Kate Moss is certainly no stranger to rock and roll circles, so the 32-year-old supermodel should have felt right at home shooting her latest campaign for upmarket British fashion house Burberry.

Fronting the label's spring campaign for the tenth time, Kate was accompanied by some of the music world's most celebrated offspring. Theodora and Alexandra Richards, the stunning daughters of Rolling Stone Keith, joined Kate in promoting the brand, along with Bryan Ferry's sons Otis and Isaac, who make an edgy impression in dark glasses and sharp suits. Also featured in the Sixties-style campaign, which was shot in London's East End, is Ronnie Wood's son Jesse.

Richard Branson and Jeremy Irons' lads Sam and Max added to the Who's Who of London's bright young things, who were shot by Mario Testino. The photographer explained that the 12-photo campaign was inspired by the work of society snapper Cecil Beaton, the man responsible for recording some of the most famous faces of his time on film.

"We agreed that the look we wanted to achieve was a mix of Beaton imagery and the Sixties feeling in London, reinterpreted with the people and the vigour of today," says Mario. "It's the new, swinging London."

In the image Kate shows off the new Burberry 'Beaton' handbag, named after the legendary photographer, which despite its hefty £1,095 price tag is already racking up an extensive waiting list.

Photo: © Alphapress.com
The model looks effortlessly cool alongside her rock kid companions in the edgy Burberry campaignPhoto: © Burberry
Photo: © Alphapress.com
Fashion veteran Kate shows youngsters Georgina Frost (centre), Theodora Richards (left) and sister Alexandra (right) how it's donePhoto: © Burberry