Standing with his feet apart and his chest puffed out, the little boy in the photograph wearing boxing gloves easily has the swagger of his famous grandfather.
The youngster, who is Muhammad Ali's grandson, has the look of a fighter heading into the ring.
And he could almost be proclaiming "I am the greatest", just like the legendary boxer in his heyday.
Meanwhile, the champ himself gazes adoringly at the lookalike youngster in the picture.
This isn't a family photo, though, it's the newest advertising campaign for fashion giant Louis Vuitton.
The little boy is four-year-old CJ, the son of the icon's daughter Laila Ali, a former boxer herself.
Muhammad's wife Lonnie told the Wall Street Journal her husband requested that his grandson be photographed with him.
"Of all the grandchildren, CJ looks the most like Muhammad. And he even acts like him," Mrs Ali said. "That child – I'll tell you!"
The legendary boxer, who was also known for his razor sharp rhymes and inspirational quotes, turned 70 this year.