Perhaps it was the proximity of fashion's formidable queen Anna Wintour, or indeed the presence of real-life royalty.
Victoria Beckham certainly looked ace at she joined the editor of US Vogue and the Duchess of Cambridge at Wimbledon's men final on Sunday.
The crowning glory of her impeccable ensemble was the £8,995 bag she toted on her arm.
CLICK ON PHOTO FOR FULL GALLERY
Taken from Victoria's own fashion line, the one-off crocodile skin accessory perfectly complemented her forest-green and black dress, from her Fall 2012 collection, and black knee-high boots.
With her hair pulled back into a voluminous ponytail, the mum-of-four kept her trademark oversized sunglasses firmly in place as she watched the final alongside her dapper husband David.
And despite the thrilling on-court action, she still found time to share tender moments with her handsome man, tenderly wrapping her arm around him as the match got underway.
Also enjoying the thrills and spills of the tennis final, which saw British hopeful Andy Murray pitted against Roger Federer, was Prime Minister David Cameron.
Both he and Mayor of London Boris Johnson looked particularly animated as they cheered on Andy, who eventually lost out on the title to the world number one.
Pop's golden couple Rochelle Wiseman and Marvin Humes also attended the exciting match, alongside smitten husband and wife team David Walliams and Lara Stone.
Other famous faces included media mogul Rupert Murdoch and his stylish wife Wendi, Cliff Richard and Doctor Who star Matt Smith, Ronnie Wood.