Skip to main contentSkip to footer

Road to Rio 2016: How Team GB's athletes are preparing

Share this:


Imagine the excitement and awe of being in the midst of one of the biggest spectacles on earth. Combine this with cheering crowds, the media spotlight, and the anticipation of realising a life-long ambition to win an Olympic Gold medal. This is how our Team GB athletes will feel as they prepare for and compete in the Rio 2016 Olympics.

But as any great athlete knows, rest and recovery are just as vital to an athlete’s success. Their road to Rio needs to be as comfortable as it is competitive. As restful as it is adrenalin-charged. So who better than Team GB’s official homeware partner, the UK’s leading sofa manufacturer, DFS to come on board and ensure that Team GB’s athletes get the relaxation they deserve.


rio 2016 dfs 4

Ian Filby (DFS CEO), Max Whitlock (athlete), Bill Sweeney (British Olympic Association)

Already with a winning reputation for making Britain more comfortable, DFS will pull out all the stops to bring the heart of the home to the heart of the action while our group of extraordinary athletes are in Brazil.

Competing far away from home can be a lonely business for many sportsmen and women, but with the team’s comfort in mind, DFS will help furnish the Team GB House – the team’s base and Rio Headquarters - and the Olympic village in Rio providing relaxation & style while bringing a familiar piece of home to the carnival atmosphere of Brazil.

rio 2016 dfs 3

Great care goes into designing each stylish sofa

DFS and Team GB are a winning combination as both represent the best of British. DFS will be using their highly skilled craftsmen and women to make sofas for the athletes in their UK based factories and will no doubt be joining the rest of the nation on the edge of their seats as they cheer on Team GB.

The action won’t stop there. DFS is getting ready to show Britain what it’s made of and will be taking you from the heart of the home to the heart of the action soon.

DFS Chief Executive, Ian Filby: “You could say we are the experts in making Britain more comfortable, which is why we are delighted to show our support and use our expertise to back Team GB, a team of extraordinarily hardworking and inspiring people.”

Now, for the first time, DFS is playing a key role for British athletes as they embark on the Rio 2016 Olympics.

“The support of companies like DFS is vital to the success of Team GB,” says Sebastian Coe, chairman of the British Olympic Association.

“I’m thrilled that DFS will be alongside us in Rio.”



HELLO! and DFS have teamed up to give you the opportunity to win a DFS Fashionista Sofa, as featured in an HELLO! exclusive photo shoot at the British Olympic Association Ball. One runner-up will receive a £500 DFS voucher, valid to spend in any DFS store within the UK. For your chance to win, click here. Closing date for entries is Sunday 18 October. Terms and Conditions apply.

More Celebrity News

See more