Standing on an idyllic beach, the single dad posed with his two boys – who both bear a striking resemblance to their late mum Jade Goody.
The trio beamed at the camera, with Jeff wrapping an arm around his younger 11-year-old son Freddie.
"Having an incredible time with these two monkeys," wrote Jeff Brazier
"Jade would be so proud," chimed one follower on Instagram, while another wrote: "Gorgeousness is one picture... Jade would be proud at how well you've brought them boys up..."
Jeff, 37, also shared the photo on Twitter, writing: "Having an incredible time with these two monkeys."
The Braziers are currently enjoying a cruise around the Caribbean, where they have been joined by Jeff's girlfriend. The group had the chance to meet the captain and play sailor for the day.
"What a privilege! We got to press a few buttons too," wrote the TV presenter, while also sharing an artsy photo of his sons exploring the ship.
The presenter is on holiday with his girlfriend and his sons Bobby and Freddie
Jeff recently spoke to HELLO! Online about raising his sons, and how different they are to each other.
"I think Bobby will end up getting into presenting or modelling," said Jeff. "But Freddie is really interested in how I help people with life coaching. Coaching is about breaking down the problem and finding solutions, and Freddie being good at making himself – and other people feel better – for me is really valuable."
"Jade would be so proud," wrote one fan
While Freddie has yet to get there, Bobby is already experiencesng the trials and tribulations of teenage life – something that Jeff is still working out how to deal with.
He said: "I'm experiencing it now with Bobby. There are times when he has a problem and he's stressed about it but he just doesn't have the words to communicate it, so it just ends up as frustration.
"What generally happens is, as the parent, it becomes your fault, and even more so if you try and tell them what to do. And it can become even more your fault if you try and show an interest in the situation."
He added: "We need to make sure we don't wade in with judgement and opinions. You'll very often get that moment when the floodgates open and all of a sudden they'll tell you everything. You're there to catch them when they fall."