Instead, the Me and My Broken Heart singer sent his fans into a frenzy when he shared three identical, cryptic posts on Instagram.
Jake, 24, uploaded drawings of black clouds in the early hours of Tuesday morning, prompting concern from his followers.
Jake worried fans with his latest Instagram posts
"This is about you and Jesy??" wrote one fan, while another asked: "What's going on??"
"Jake don't do this is scary," pleaded another fan, while one eagle-eyed follower commented: "Anyone else notice how he's deleted the last post he had about Jesy the one where he says happy birthday."
The couple got engaged in July 2015
Others assumed that Jake was hinting at new music or a cover shoot, but most expressed their concern over his love life.
The Rixton singer, who is the son of Shane Richie and Coleen Nolan, has also deleted all of his Twitter posts apart from one picture of the same black cloud.
Jesy, 25, has been pictured without her engagement ring
Jesy, meanwhile, has done nothing to silence the rumours that she and Jake have called off their wedding. The couple, who have been together for two years after meeting through friends, got engaged in July 2015 with the help of Ed Sheeran.
Jesy has been in Australia with her Little Mix bandmates and has been spotted without her engagement ring. She chose not to wear it during the band's performance on X Factor Australia, and was again pictured without her diamond band during a night out in London last week.
The Little Mix star is yet to comment on her relationship status
As recently as May the star hinted that she and Jake could soon be walking down the aisle. "Not long now," she wrote, alongside a picture of the pair together.
However Jesy unfollowed Jake on Instagram last week, adding further weight to the split rumours.