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Jodie Kidd becomes a goddess of love

February 12, 2004
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Top model Jodie Kidd has become a modern day Venus in her new campaign for Monsoon. The 25-year-old beauty appears curled up in a shell in the new advertisement, wearing only a beaded shawl.

The pictures, which were taken by US snapper Phil Poynter, follow last year's Lady Godiva-inspired campaign for the high street retailer. In those shots Jodie was pictured in an equally revealing pose atop a horse.

According to legend, Venus emerged from the sea wearing only a shawl. The goddess of love, floating on a shell, was carried by the wind to Cyprus, where one can only presume the residents were just as awe-struck as the press pack who turned out for Thursday's launch in Marble Arch.

“Shooting for Monsoon was an amazing experience and we had a lot of fun," said the model. "I think the pictures are fabulous.” And Monsoon executives seemed equally delighted with the new pics: "It is a perfect expression of natural female beauty," said a spokeswoman. "She is the ultimate beach goddess in a tropical beach paradise."

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Photo: ©
Jodie follows last year's Lady Godiva campaign with an equally alluring Venus. "I think the pictures are fabulous," said the model at Thursday's launchy
Photo: ©
The model didn't jet off to exotic climes, however, however, as the beach paradise was actually created in a London studio

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