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Lindsay encourages Brits to get swapping for a good cause

June 8, 2008
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Her individual style sense has led to Lindsay Lohan fronting campaigns for some of the world's most exclusive brands, including Versace and Donna Karen. Now she's putting her Hollywood credentials to use in helping promote a rather different fashion concept.

The talented 21-year-old is the new face of the Visa Swap campaign, an initiative to encourage Britain to donate unwanted designer and quality high-street clothes, bags and shoes to a shop in Covent Garden.

Participants in the three-week-long initiative will be credited with points for their donations on a special card. These can then be redeemed against other garments in the store at the culmination of the campaign on July 19 and 20. All items which remain unswapped will be donated to a clothing charity.

"The concept of swapping clothes, getting something for nothing and refreshing your wardrobe, appeals to everyone," explains the Mean Girls actress.

Lindsay takes over as the face of the fundraising concept from last year's celebrity participant Mischa Barton.

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Photo: ©
"The clothes I wore were all vintage designer pieces, which you just don't see every day," explained the actress, describing the outfits she donned to promote the three-week swapping initiative Photo: © PA
Photo: ©
The aim is to show shoppers that swapping represents an excellent opportunity to find beautiful and unique pieces for their wardrobe Photo: © PA

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