Charlotte Casiraghi's brother Pierre makes his modelling debut in a new ad campaign for Italian fashion house Berluti.
The handsome royal, who is third in line to throne of Monaco, smoulders as he models the label's wares. He is pictured by the harbour in his home country.
The campaign also stars British actor Jeremy Irons. The 64-year-old reads a newspaper in a private members' club in London, with the accompanying caption: 'initiated by Peter Sellers'.
The Paris-based brand, which started out as a bootmaker in 1985, was recently relaunched with Alessandro Sartori as the creative director. According to a statement, the label aims to 'rediscover the points of origin of the gentlemanly style'.
Earlier this year, Pierre was spotted at a rally race in Monte Carlo with his long-term girlfriend Beatrice Borromeo.
The royal and his 27-year-old love held hands and cuddled as they strolled around the track where they later joined forces with Albert. Pierre, 25, hopped into a vintage vehicle as his uncle, who is the principality's ruler, gave the thumbs up.
Beatrice, meanwhile, laughed from the sidelines as her beau helped begin the 16th Monte Carlo Historic Rally which travels to cities all over Europe before returning to Monte Carlo. She and Pierre have been inseparable since they met while studying at Milan's prestigious Luigi Bocconi University in 2008.
At the time, Pierre was reading Economics which he plans to utilise working in the companies of his late father Stefano Casiraghi, who passed away in 1990. The businesses are currently being managed by his uncle, Marco.
For her part, Beatrice, who is the daughter of a count, secured her Law degree. The former fashion model has worked for the likes of Chanel and Roberto Cavalli, and is also an outspoken TV personality and journalist in her native Italy.