Amber Le Bon unveiled the dress code assistants’ outfits for Royal Ascot 2013 on Wednesday morning. With the help of a handful of fellow models, the daughter of supermodel Yasmin took to Regent's Street to pose in the official outfit, provided by Hobbs, which will be worn by the team during the annual racing event on Tuesday 18 – 22 June. Racegoers are emailed strict wardrobe guidelines before the event to ensure the elegant image of the prestigious event is maintained.
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For the second year, a specially trained teamed of Dress Code Assistants will be on hand outside the racecourse to help visitors with any last minute concerns over their attire and offer helpful suggestions. "We were delighted with the reception of the new dress code last year, which endorsed our decision to make such changes," said Charles Barnett, Chief Executive at Ascot Racecourse. "Royal Ascot is an event where people like to dress up and they feel a bit let down when those around them don’t. The Dress Code Assistants were a tremendous addition to the customer welcome last year, providing advice and where necessary minor corrections. Once again Hobbs London will be providing their outfits, so that they are beautifully presented at the entrances and easily identifiable."
Hobbs, the fashion label that created the assistants' outfits, said: "We are proud to once again support Ascot with the outfits for the Dress Code Assistants. Royal Ascot is such a special event and everyone enjoys dressing up for the occasion. The bespoke outfit is perfect for the Assistants as they are modern, elegant and all in keeping with the unique dress code." The models wore hats by Headonism milliners, William Chambers, Piers Atkinson, Emma Yeo, Moody and Farrell and Aurora Ozma. Headonism is the BFC initiative, sponsored by Royal Ascot, which supports and showcases a selection of the newest and most exciting millinery talent curated by world-renowned milliner Stephen Jones.