When the newly graduated Charlotte Simone Beecham launched a range of fluffy faux-fur Popsicle scarves in 2011, they were an instant success. American socialite Olivia Palermo, singer Rita Ora and model Alexa Chung were early fans.
As exposure and demand grew, these colourful creations evolved into a full outerwear label in 2015, best known for its vintage-inspired jackets and coats. The converted pieces have since been spotted on an impressive roster of celebrities, including Madonna, Gigi Hadid, Lila Moss, Dua Lipa, Emily Ratajkowski, Taylor Swift, Charlie XCX, and Anya Taylor-Joy.
© Getty ImagesTaylor was spotted in Charlotte Simone signature styles twice last winter, creating a huge buzz. Sales in the US increased by 220%, the number of subscribers rose by more than 140%, and a significant waiting list was generated. "When Taylor Swift wore a coat we knew in about the first minute, because my phone exploded," the British designer told me, when we met at her central London studio.
© Getty ImagesThe Charlotte Simone sustainable business model is small-scale and considered, and operates with three sellout drops of around 14 pieces each a year - 70% of stock is usually sold out in the first hour.
© @madonnaAdding to her repertoire, for her latest drop (Winter ’26 Drop One) she added her first ever fleece - ergo: Flossie. Bringing her playful aesthetic for a more everyday dressing, the plush teddy fleece is available in two colourways, black and cream - both with contrasting leopard-print trims, pink lining, and brass button fastenings.
When Charlotte, who lives in London with her husband Dean Jaraj, and their two young children, was studying English and art at New York University, she spent a year in Paris. It was there that she became inspired by French women’s knack of accessorising, and realised that there was a gap in the market for fun scarves. Her first big order came from the New York department store Neiman Marcus, which has since closed, and stockists including Harrods, Harvey Nichols, Nordstrom, Bloomingdale’s and Bergdorf Goodman soon followed.
© @charlottesimoneHowever, during the Covid pandemic orders from major retail chains were cancelled "literally" overnight, and Charlotte turned to Instagram to sell directly to customers.
"That was when I realised the power of selling in that way, something I had never done before, and also the power of speaking directly to my customer rather than through a retailer — finding out what they truly loved," she says. "What I learnt was that they were drawn to those unique development pieces and one-of-a-kind styles that not everyone could get."
Produced in very limited quantities Flossie will be available until 13th October.
