October 15, 2014 - 18:22 BST hellomagazine.com Agyness Deyn was virtually unrecognisable at the premiere of her new film Electricity at the BFI London Film Festival. Agyness Deyn is known for her peroxide blonde hair and high fashion style, however the striking model was virtually unrecognisable as she stepped out for the BFI London Film Festival on Tuesday. The 31-year-old is usually spotted in bold and quirky ensembles on the red carpet, however she opted for a more demure black shirt dress from her own fashion line Title A, as she attended the premiere of her new film Electricity. Agyness Deyn wowed at the premiere of new film Electricity Agyness wore no jewellery except for her wedding ring, and finished off the outfit with some strappy black stilettos. While she has usually kept to bobs and pixie cuts in the past, the British beauty wore her brunette locks down, revealing a new shoulder-length style. Slightly wavy and swept to the side, Henry Holland's close friend looked as if she had just stepped out of old Hollywood with her stunning look. Agyness first caught the fashion world's attention with her peroxide blonde hair and quirky outfits When it came to make-up, Agyness opted for a bold statement red lip and kept the rest of her look simple for a chic yet dramatic effect. While Agyness retired from modelling in 2012, she has been working in the film industry on a number of films, with Electricity being her most recent project. Starring alongside Christian Cooke, the model-turned-actress plays a young woman with epilepsy which causes her extraordinary hallucinations, as she searches for her long lost brother.