Prince George may not yet have turned two, but the little tot is already proving to be a fashion icon. Retailers have been noticing 'the George effect', with items he wears selling out within hours.
Last week, George attended the christening of his little sister Princess Charlotte sporting a pair of red shorts and a white embroidered t-shirt – an homage to the one worn by his father at Prince Harry's christening in 1984.
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The little tot is quite the mini fashion icon
Only 24 hours after the sighting, eBay reported that sales of similar red children's shorts shot up by over 117 per cent.
The shorts were a £85 ensemble of red shorts and embroidered shirt by British designer Rachel Riley. Less than 24 hours after the christening, the shorts had completely sold out on Rachel's website – perhaps why fans were flocking to eBay to find similar looks.
He was wearing an outfit almost identical to the one Prince Harry wore to Prince Harry's christening in 1984
George clearly takes after his influential mother, who is well-known to have the golden touch when it comes to clothes.
And the christening was no exception for the pretty royal. Kate wore a stunning ivory ensemble by Alexander McQueen and eBay have also reported a spike in cream dress sales, which have elevated by 139 per cent since Sunday.
George always causes a spike in sales when spotted in his adorable outfits, with the industry dubbing his sartorial influence 'the Prince George effect'.
Most recently Charlotte's older brother caused Crocs' Croc band shoes in navy to sell out after he wore them for a day out at the polo with the Duchess.
"Since the HRH Prince George was spotted wearing Crocs’ Crocband shoe in navy, our size 2 sold out immediately!" Crocs' UK & Ireland Country Manager Scott Lucas told HELLO! Online. "The shoes have since become a best-seller, thanks to what we’re calling the ‘Prince George effect’."
"The pictures of Prince George in his Crocs were everywhere, from the UK to America, and Australia to France” added Scott. "It was fantastic to see and obviously everyone at Crocs is happy to see Prince George wearing the shoes!"