The most stylish over-40 fashion bloggers to follow on Instagram

Meet the inspiring style influencers in their forties and above – and their wardrobes are incredible

Fiona Ward

You would be forgiven for assuming that the majority of fashion bloggers are bright young things in their twenties – but look a little further and you’ll find a bevy of stylish social media stars across the age spectrum. In fact, the over-forties fashion scene is seeing something of a boom, with inspirations such as Iris Apfel, Helen Mirren and in-her-sixties model Yazemeenah Rossi proving with age comes great style – not to mention the rise of the fashionable ‘mummy blogger’.

These ‘older’ influencers show off a style that is tried-and-tested rather than trend-led, be it classic, quirky or uniform cool. The key? No matter how different, they’ve all found their own style, each perfectly suited to their shape, values and lifestyle. There’s no better fashion advice – and these ladies sure do give a great lesson in finding your individual style, no matter your age.

Baddie Winkle


🔹 wavy baby in my @fashionnova 🔹

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Eighty-nine-year-old Helen Ruth Van Winkle, known as Baddie Winkle, became something of an internet sensation with her colourful outfits and cheeky Instagram posts (a platform on which she has 3.3 million followers and counting) after her granddaughter posted a picture of her on Twitter in her tie-dye t-shirt and denim cut-offs. It subsequently went viral, and the rest is history! Follow her for colour-clashing outfits and laugh-out-loud ‘gangster granny’ captions.

Kat Farmer of Does My Bum Look 40

Fashion blogger Kat, known on Instagram as @doesmybumlook40, jokingly defines herself as ‘trying to straddle the line between mutton and frump’. She needn’t worry – she manages it perfectly with her effortlessly cool style, switching from floaty dresses and ankle boots to statement jackets and boyfriend jeans, alongside a healthy dose of daily parenting ups and downs.

Carelia Moran of My Small Wardrobe

Carelia’s Instagram page is a hub of positivity and inspiration – encouraging followers to mix old and new, high-street and high-end to emulate her pretty yet eclectic style. Always smiling, her account is a breath of fresh air from the typically brooding blogger snaps seen across social media.

Lyn Slater of Accidental Icon

Sixty-four-year-old university professor Lyn created her fashion blog, Accidental Icon, for women that lead ‘interesting but ordinary lives’. Shot against her favourite urban backdrops, the Londoner’s style is often influenced by Japanese fashion and culture, often teamed with statement earrings and sunnies.

Fashion mum of 40


We had great weather in Guernsey- just one poor morning which on the bright side I got to wear my new jumper from @winserlondon. A navy cashmere jumper is a capsule Wardrobe essential and most French girl have one hanging in their wardrobe. Read my post today on why I think this one is perfection and not only because it's called Audrey after the style icon Ms Hepburn. Plus there are more pictures taken my talented and very patient photographer N aged 7 and 3 quarters 📸 (link in bio) #outfitoftheday . . . . . . #minimalstyle #styleinspo #fashionmumof40 #dresslikeamum #styleblog #personalstyle #keepitsimple #streetstyle #realmumstyle #blogger #fashionblogger #stylegram #agelessstyle #fashiongram #metoday #wiwt #ootd #ootdshare #mywhiteco #liketkit

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Mum-of-two Annmarie takes her crisp and classic style and amps it up with staple designer purchases. With a handbag collection to die for, she shows great style doesn’t have to be clashing colours and giant accessories – her go-to look of well-cut knitwear, a cotton shirt and skinny jeans never fails. Follow her for capsule wardrobe inspiration.

Colleen Heidemann


2018.... WOMEN STRONG!!!! Thank you @drewblackwellphoto #nextmodels #fashionshoot

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LA-based Colleen is your woman if you’re looking for glamour through-and-through – her style is all about frills, faux fur, bold lipstick and big hair. A working model with killer cheekbones, Colleen’s Instagram page is full of fashion adventures and ageless inspiration – plus an ample helping of statement necklaces and colourful activewear.

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