Here's how ASOS's new website feature makes shopping a whole lot more inclusive

It's a great step forward…

Fiona Ward

We all know how frustrating it is to buy something lovely online, only to find that, in reality, your next-day-delivered picks look nothing like the ones worn by the fashion brand's (usually tall and slim) choice of models. Self-esteem bashed, and a trip to the post office to make a return? Not fun. So we welcome ASOS's new initiative, which will see a variety of different shapes, sizes and skin tones modelling each of their garments - allowing all women to feel represented, and to help shoppers make better choices for their own, beautiful, body types. Yay!

asos-models

The new system is being rolled out across selected garments at first, and will eventually be included on the fashion brand's app, too. In a statement, the store said: “We’re always testing new technology that can make our customers’ experience even better. In this case, we’re experimenting with AR to show products on different size models, so customers can get a better sense of how something might fit their body shape."

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Sounds good to us! ASOS's loyal shoppers are thrilled at the news too, taking to Twitter to praise the retailer. "OMG I love @asos even more!" said one. "Finally showing the same item on girls with different body types." Another wrote: "This helps massively, as I often wonder how clothes would look on me, when I’m clearly five sizes bigger than the model. Great move forward.”

Fans were quick to praise ASOS on their website update

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This is the second time ASOS have found themselves in our good books this week, since the brand gave the best social media response to a packaging blunder they made on 17,000 of their plastic bags. The brand’s social media editor tweeted a photo of the packaging (featuring a spelling mistake) and captioned it: “Ok, so we *may* have printed 17,000 bags with a typo. We’re calling it a limited edition.”

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