7 times Duchess Kate's dresses sold out straight away

Will the 'Kate Effect' never end?

Jessica B

As one of the world's foremost fashion icons, it's no surprise that most pieces the Duchess of Cambridge is seen wearing subsequently fly off the shelves – the term 'the Kate effect' was even coined to describe the impact she had on fashion brands after being pictured in their clothes. Most recently she was spotted wearing a light blue off-the-shoulder sundress from her favourite high street store Zara while watching Prince William compete in a charity polo tournament – and, predictably, the £39 frock sold out with minutes. Here are seven of Kate's most popular sell-out dresses.

 

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Kate's bargain Topshop frock was an immediate hit

While on an official tour of India with William, Kate beat the heat in this loose smock dress with a pretty red and black print. The midi-style frock was from Topshop and sold out immediately.

 

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The Duchess is a big fan of classic, playful polka dot prints. In 2015, while pregnant with Princess Charlotte, she stepped out in this £30 monochrome number from ASOS's maternity range – apparently, within 30 minutes of her exiting the car and being photographed, it had sold out in all sizes. Wow.

 

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Kate is known to be a big fan of upmarket high street label L.K. Bennett, and is regularly spotted in its designs. When she chose this flattering, versatile red dress from the store for a visit to the Young Minds mental health helpline, it sold out in record time.

 

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This pretty patterned monochrome dress by Tory Burch was Kate's outfit of choice while accompanying Prince George to a play date during the family's tour of Australia and new Zealand. The £450 price tag didn't stop it selling out completely.

 

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In 2017 Kate wore a gorgeous £960 Marchessa Notte tulle gown with full skirt to the premiere of 42nd Street. The upmarket brand was forced to re-stock the stunning dress after it swiftly sold out.

 

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When Kate wore a fuchsia pink Seraphine dress for her first official portrait with William and George, the brand confirmed it sold out in two hours. A spokesperson also confirmed it had enjoyed a 400% increase in sales after it was revealed Kate wore its dresses.

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