Benedict Cumberbatch is one of the most successful British actors of the 21st century -and now he is out-selling American superstar Beyoncé.
Benedict will star as the titular character in Shakespeare's Hamlet next year at the Barbican Theatre, and tickets for the show have reportedly registered 214 per cent more searches than Beyoncé and Jay-Z's On The Run tour.
Ticket selling site Viagogo also revealed that it is outselling the hit play A Streetcar Named Desire four to one.
Hamlet was originally due to open this year, but because of Benedict's busy schedule the play was unable to run as hoped as he needed to commit to 12 weeks plus six weeks rehearsal.
When tickets went on sale on 11 August over 20,000 fans found themselves queuing for tickets, and the Barbican is now only releasing 100 tickets for each performance to keep up with demand.
The star of BBC's Sherlock drama, Benedict is a regular on the stage, first headlining in 2005’s revival of Hedda Gabler where he was nominated for an Olivier award.
The 37-year-old joined the BBC show Sherlock in 2010 and has now became a Hollywood star thanks to turns in Star Trek Into Darkness and 12 Years A Slave.
Beyoncé and Jay Z during the On The Run tour
In his latest work Benedict plays genius Alan Turing in The Imitation Game.
The film will open the BFI London Film Festival and the first two trailers for the highly anticipated flick were released in July.
The tense drama shows how Turing broke the Enigma code at Bletchley Park during the second World War, helping to bring the conflict to an end and paving the way the for modern computers. These two trailers, one a short teaser and the other a longer two and half minutes, show the problems Alan faced - including distrust from officials to his homosexuality - during his time as a code-breaker.