How Rogers is bringing fans closer to the magic of TIFF this September


From a free fan destination in Yorkville to the chance to win VIP red carpet experiences, here’s how to make the most of festival season with Rogers

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ROGERS

Fans on the Rogers red carpet at Toronto International Film Festival

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Every September, Toronto transforms into one of the most exciting entertainment destinations in the world. From dazzling red carpets and A-list arrivals to unforgettable premieres and star-studded celebrations, the Toronto International Film Festival (TIFF) presented by Rogers is where glamour, storytelling and celebrity culture collide. This year, Rogers is making it easier than ever to experience the magic first-hand. 

TIFF returns to Yorkville

As TIFF’s presenting partner, Rogers is bringing TIFF back to Yorkville with the Rogers Red Carpet, an immersive fan destination featuring live musical performances, outdoor movie screenings, interactive experiences and shareable photo moments.

The Rogers Red Carpet stage features performances by Kid Koala, Jeremie Albino, The 99s, and the Casa Loma Orchestra joined by members of the E Street Band. Additionally, the stage will welcome Our Lady Peace for a special performance and Q&A ahead of the world premiere of Gail, a music documentary following a superfan during the band’s 30th anniversary Canadian tour. Each night from Friday to Sunday, guests can enjoy outdoor screenings from TIFF’s 2026 Short Cuts Program paired with filmmaker fireside chats, followed by previous TIFF People’s Choice Award winners: La La Land, Crouching Tiger, Hidden Dragon and The Princess Bride.

The free public event runs from the evening of Thursday, September 10 to Sunday, September 13 on Yorkville Avenue between Bellair Street and Hazelton Avenue. Visit about.rogers.com/TIFF for the full schedule.

A rendering of the Rogers red carpet in Yorkville.© George Pimentel

VIP access through Rogers Beyond the Seat

For Rogers customers, the festival experience extends beyond Yorkville. Through Rogers Beyond the Seat, customers can enter for a chance to win more than 5,000 prizes, including red carpet viewing experiences at Roy Thomson Hall, TIFF tickets and free concessions. 

One of this year’s most exciting prizes offers 150 Rogers customers the chance to attend the world premiere of Always Lalisa, a documentary following global superstar Lalisa Manobal during her first year as a solo artist. 

Plus, for one lucky winner, Rogers is offering the ultimate TIFF experience: a VIP all-inclusive red carpet gala getaway during closing weekend, complete with airfare. 

A blonde female celebrity on the Rogers Red Carpet at Toronto International Film Festival with excited fans behind her.© George Pimentel

Follow @Rogers on Instagram and visit about.rogers.com/TIFF to learn more.

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