We speak to experts at The Plastic Surgery Group to bring you the top cosmetic trends for 2017...
Noifs, just butts
Curvycelebrities like J-Lo, Beyoncé and, of course, the Kardashians have pioneered thetrend for voluptuous bottoms, sparking a significant growth in cosmetic surgeryprocedures to help women 'get the look'.
The Plastic Surgery Group (TPSG), one of the UK's leading cosmetic surgery groups,told us that they saw a 500 per cent increase in consultation for the'Brazilian Butt Lift' in 2016 – and the trend is here to stay!
Theprocedure combines liposuction and body contouring with buttock augmentation toincrease the size of the rear. While the past year saw a significant growth inthe procedure, it's not new – according to one of TSPG experts Mo Akhavani,"South Americans, who developed the Brazilian Butt Lift, have been doingit years, but reality stars like the Kardashians have brought it into themainstream."
Anothertop cosmetic surgery trend for 2017 will be the 'Twighlight Tweakments' – whichrefers to walk-in, walk-out procedures that are performed under sedation orlocal anaesthetic. This allows for reduced downtime and offer safer, morenatural results.
Thesurgeons from TPSG have seen a huge increase in the demand for procedures doneunder local anaesthetic – mostly for facelift surgery. Of the facelifts thatthe surgery have booked for 2017, only 1 in 10 have opted to have their surgeryunder general anaesthetic.
ConsultantDan Marsh of TPSG, comments: "Of all the surgeries I carried out in 2016,fewer than 10 per cent of the patients stayed overnight in hospital followingtheir surgery. This is a paradigm shift from the old days and has huge benefitsin terms of patient safety, comfort and recovery."
Moadded: "North Americans have been doing office-based procedures underlocal for many years as it's more cost-effective. We in Britain are always 10years or so behind our American colleagues but there has been a culture shiftand our understanding of ambulatory patient pathways in surgery has improvedover the past few years. Instead of being admitted to hospital, many patientscan be safely treated and discharged the same day."
Anotherprocedure that can be carried out under local is the short-scar breastaugmentation. Dan explains: "An incision is made in the crease under thebreast. The incision we use is a tiny 3 cm compared to the traditional 5-6 cm –made possible through the use of the Keller Funnel. The surgery time is shorterand there is less scarring and a faster recovery."
Whilebums are only getting bigger, breasts are getting smaller – including thenipple. As the wellness movement continues to gain traction, along withInstagram's 'fitfam', the new desired body type is lean, meaning thatover-inflated chests are out.
"Smallerimplants and nipples are definitely a trend," says Mo. "Over the last20 years, everyone wanted big implants – it was 'the look'. However, we nowunderstand more about large implants and their detrimental effects.
"Thebiggest group of women now having breast augmentation are women afterchildbirth. These women don't want huge breasts, they just want to restore theirbreasts to how they were. 95 per cent of our patients tell us they want the'natural' look."
The'smaller' trend applies to nipples as well – something TPSG has researchedspecifically. Dan explains: "We have seen a 30 per cent rise in womenrequesting a smaller nipple size in the last year. This is tied into the trendtowards smaller breast augmentation sizes. The average size is now approx. aC-D cup, compared with a DD-E cup several years ago."