We speak to experts at The Plastic Surgery Group to bring you the top cosmetic trends for 2017...
No ifs, just butts
Curvy celebrities like J-Lo, Beyoncé and, of course, the Kardashians have pioneered the trend for voluptuous bottoms, sparking a significant growth in cosmetic surgery procedures to help women 'get the look'.
The Plastic Surgery Group (TPSG), one of the UK's leading cosmetic surgery groups, told us that they saw a 500 per cent increase in consultation for the 'Brazilian Butt Lift' in 2016 – and the trend is here to stay!
The procedure combines liposuction and body contouring with buttock augmentation to increase the size of the rear. While the past year saw a significant growth in the procedure, it's not new – according to one of TSPG experts Mo Akhavani, "South Americans, who developed the Brazilian Butt Lift, have been doing it years, but reality stars like the Kardashians have brought it into the mainstream."
Walk-in, walk-out procedures
Another top cosmetic surgery trend for 2017 will be the 'Twighlight Tweakments' – which refers to walk-in, walk-out procedures that are performed under sedation or local anaesthetic. This allows for reduced downtime and offer safer, more natural results.
The surgeons from TPSG have seen a huge increase in the demand for procedures done under local anaesthetic – mostly for facelift surgery. Of the facelifts that the surgery have booked for 2017, only 1 in 10 have opted to have their surgery under general anaesthetic.
Consultant Dan Marsh of TPSG, comments: "Of all the surgeries I carried out in 2016, fewer than 10 per cent of the patients stayed overnight in hospital following their surgery. This is a paradigm shift from the old days and has huge benefits in terms of patient safety, comfort and recovery."
Mo added: "North Americans have been doing office-based procedures under local for many years as it's more cost-effective. We in Britain are always 10 years or so behind our American colleagues but there has been a culture shift and our understanding of ambulatory patient pathways in surgery has improved over the past few years. Instead of being admitted to hospital, many patients can be safely treated and discharged the same day."
Another procedure that can be carried out under local is the short-scar breast augmentation. Dan explains: "An incision is made in the crease under the breast. The incision we use is a tiny 3 cm compared to the traditional 5-6 cm – made possible through the use of the Keller Funnel. The surgery time is shorter and there is less scarring and a faster recovery."
While bums are only getting bigger, breasts are getting smaller – including the nipple. As the wellness movement continues to gain traction, along with Instagram's 'fitfam', the new desired body type is lean, meaning that over-inflated chests are out.
"Smaller implants and nipples are definitely a trend," says Mo. "Over the last 20 years, everyone wanted big implants – it was 'the look'. However, we now understand more about large implants and their detrimental effects.
"The biggest group of women now having breast augmentation are women after childbirth. These women don't want huge breasts, they just want to restore their breasts to how they were. 95 per cent of our patients tell us they want the 'natural' look."
The 'smaller' trend applies to nipples as well – something TPSG has researched specifically. Dan explains: "We have seen a 30 per cent rise in women requesting a smaller nipple size in the last year. This is tied into the trend towards smaller breast augmentation sizes. The average size is now approx. a C-D cup, compared with a DD-E cup several years ago."