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Cowgirlcore: Beyoncé's new era and the evolution of the trend

Queen Bey is saying goodbye to her Renaissance era and hello to her inner country girl for 2024...

Beyonce poses in a blazer and metal bra for her new single cover
Orin Carlin
Content Writer
Updated: April 2, 2024
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That's right, this season we're giving Cowgirlcore a massive yee-haw – and we're not alone. Queen Bey

Queen Bey is leading the pack, channelling her inner country girl multiple times over the last two weeks with a series of seriously chic western looks, leading us to believe that 2024 is going to be the year of cowboy boots, hats, spurs and lots of leather fringing. 

Beyonce leaves the Luar fashion show in NYC in a cowboy cat, grey blazer and matching thigh-high boots© James Devaney
If anyone can pull off this look it's Queen Bey

Stepping out in New York City, the singer attended the Luar fashion show dripping in diamonds, in a crystal-encrusted blazer paired with matching thigh-high boots, a metallic silver handbag, sunglasses and a grey cowboy hat. 

Beyonce and Dua Lipa attend the 66th GRAMMY Awards. Beyonce wears a short suit and cow boy hat while Dua wears a black long sleeve gown© Johnny Nunez
She's taking her new aesthetic very seriously

Just days before the songstress wore a similar Western-style ensemble to attend the Grammy Awards, this time opting for a matching leather blazer and mini short combo, accessorised with a white cowboy hat, ribbon bowtie and an oversized belt. 

Coinciding with the aesthetic switch is the announcement of new music from the award-winning artist. As you probably guessed it, her style game isn't the only thing that's getting a southern sprinkle. Last week Bey shared the news that she was working on new music, teasing her fans with two new singles, one titled Texas Hold Em which is already trending on TikTok and the other titled 16 Carriages.

Beyoncé - TEXAS HOLD 'EM (Official Lyric Video)

If you haven't already heard her new track, she just released the official lyric video on YouTube, leaving us readily awaiting the inevitably insane official music video.

What is Cowgirlcore?

A guest wears black leather jacket, denim jeans, silver cowboy boots, red bag outside Gestuz during the Copenhagen Fashion Week © Christian Vierig
The Beyonce effect is in full force as a guest wears a pair of cowboy boots to Copenhagen Fashion Week

In essence, cowgirlcore is all about embracing trends reminiscent of the Wild West - think jaunty cowboy hats, visible top stitching and highly textural fabrics such as denim, leather and suede.

"The Cowgirlcore trend is back - think less rodeo Cowboy, more rodeo drive"

The trend became popular back in 2022 when style influencers and fashion moguls took a liking to the traditional outback silhouettes, donning cowboy boots with mini dresses and western hats to every summer festival under the sun. 

Emily Ratajkowski is seen on January 10, 2024 in New York City wearing a leather jacket, black dress and brown cowboy boots© MEGA
Em Rata is a known fan of the aesthetic

Hello! Fashion's Style and Commerce Director Tanya Philipson explains what the return of Cowgirlcore means for our wardrobes this season. "The Cowgirlcore trend is back - think less rodeo Cowboy, more rodeo drive," she says.

What is the history of the Cowgirlcore trend?

Destinys Child© Photo: Getty Images

Cowgirlcore feels very rooted in the current widespread obsession with Y2K dressing, harking back to the days of Madonna's western-themed Don't Tell Me music video in 2000. But Madge wasn't alone in her love for Cowgirlcore, in fact, other OG trend-setters that spring to mind include Britney Spears, as well as, again, Beyoncé back in her Destiny's Child days.

Beyonce's Best Cowgirl Inspired Looks So Far...

The 2024 iHeartRadio Music Awards © Michael Buckner

The 2024 iHeartRadio Music Awards

Wearing a vintage Versace combo of dreams to collect her well deserved Innovator Awards at the Los Angeles ceremony.

Beyoncé recently dropped Cowboy Carter

Tower Records in Japan

Bey opted for a latex dress by Japanese designer Atsuko Kudo for an impromptu album signing for new album Cowboy Carter

The Luar AW24 Show© James Devaney

The Luar AW24 Show

A dramatic look for the Luar show in Brooklyn, New York, sporting the brand's knockout Ana tote bag

Beyoncé's song Bodyguard has caused quite the stir among fans

The Oscars Gold Party

Oozing business cowboy in Givenchy topped off with Lorraine Schwartz jewellery for her annual Academy Awards party

At the Renaissance World Tour© Kevin Mazur

At the Renaissance World Tour

Only a custom Mugler catsuit would do for the stunning Renaissance performance in Los Angeles

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