I'll admit it upfront: I'm the friend who will regularly derail dinners to show you a new styling app. Fashion and technology have become the same conversation - how we find clothes, try them on, make up our minds and buy - and I find the whole thing endlessly thrilling.
So welcome to Technically Speaking, a round-up of the tech actually worth your attention: the launches, tools and unexpected collaborations changing how we shop and dress.
No jargon, no hype for hype's sake - just five things myself (and the H! Fashion team) are genuinely loving right now, and exactly why. Consider it your shortcut to staying ahead of the curve. Let's get into it…
1. Apple just made "bad photos" a thing of the past
I was lucky enough to be at WWDC (aka: the 'fashion week' of Apple's latest apps) in California this month, and of everything Apple announced, this is the update I'll use daily. We've all done it: captured the perfect moment - the light, the laugh, the outfit finally behaving - only to find later that the framing is just slightly off. Too much ceiling. A stranger's elbow. You, marooned to the left like an afterthought. Enter Spatial Reframing, part of the new Apple Intelligence, which lets you adjust a photo's composition after you've taken it. No more living with the not-quite-centred shot. There's also an enhanced 'Clean Up' tool for removing larger objects (read: photobombers) and an Extend tool to widen a too-tight crop. Photography has always been about what you leave in the frame. Now you get a graceful second chance. Two more features I'm thrilled about: Safari now sorts your tabs by topic - a mercy for those of us hoarding forty half-read articles - and Notify Me pings you when a page changes, like a price drop, or that sold-out item finally coming back.
2. Hey Savi: The app that ends the screenshot spiral
You know the spiral. You spot a dress on someone's story, screenshot it, then spend twenty minutes bouncing between six tabs only to find it's sold out in your size. Hey Savi wants to end that. Launched this month as the UK's first agentic commerce app - meaning AI does the legwork - it turns any photo, screenshot or line of text into ranked results across more than 10,000 brands. Crucially, those results are sorted by relevance, not by whoever paid for the top spot. When you find "the one", PayPal handles checkout inside the app, so there's no being flung out to a dodgy website at the final hurdle. Debenhams Group is first through the door - so that means you can also expect to see Karen Millen, Boohoo and PrettyLittleThing - and the app promises to learn your style, size and budget over time. I've wanted a brain-to-basket shortcut my entire adult life. This is the closest anyone's come.
© Hey Savi3. Depop x DRESSX: An AI mirror that styles you IRL
Anyone who shops Depop knows the particular leap of faith involved: you find the perfect vintage Carhartt jacket or the exact slip dress you've hunted for months, photographed against a stranger's radiator, and have to guess whether it'll be a dream or a regrettable £40. DRESSX - the virtual-fashion company known for AI try-on - is teaming up with Depop to take the gamble out of it. They've brought the DRESSX AI Mirror to Governors Ball in New York, the first stop on a wider tour, where festival-goers can try on 300 looks pulled from real Depop sellers. No changing room, no wrestling things over your jeans. You filter by aesthetic - Western, Y2K, Streetwear, Minimalism - mix and match in real time, then snap a photo that lands on your phone complete with links to shop every piece. The clever bit? Making try-on work on wonky, real-world seller photos is far harder than glossy studio shots - which is exactly why it's groundbreaking.
4. Annie's Ibiza gives E1 a fashion makeover
And now for something gloriously left-field. In the harbour of Ibiza Old Town, a couture dress was translated onto the hull of a 30-knot electric raceboat - and against a backdrop of several hundred cobalt-blue gin bottles, it somehow made total sense. The occasion: a showcase from Bombay Sapphire and E1, the world's first all-electric raceboat series (whose celebrity team owners include Will Smith, Tom Brady, LeBron James and Rafael Nadal, because of course). The real story, though, was the boat. Annie Doble, founder of cult label Annie's Ibiza and a London Fashion Week favourite, unveiled a bespoke RaceBird livery inspired by her signature Mercer Dress - E1's first-ever fashion collaboration. The boats are fully electric, with ocean conservation built into E1's mission - proof that fashion's most interesting collaborations now happen at the edges, where silk meets lithium. Reader, keep an eye on this one.
© @anniedoble5. WNTD: Every shopping habit you have, in one app
Be honest about how you actually shop. You see a coat on someone's story, screenshot it, reverse-image-search it at 1am, find it at three different prices, drop it in the group chat with "thoughts??", get two thumbs-up and one "that colour washes you out", leave it in a basket for eleven days, and buy something else entirely. Nobody designed shopping to work like this - it just happened, tab by tab. WNTD (pronounced "Wanted") has looked at that beautiful mess and put the whole thing in one place. Launching this spring, it's less a shop than a layer that sits across everything: save a look from anywhere, virtually try it on, restyle it, and crowdsource feedback before you spend a penny. Under the hood there's an AI stylist that builds outfits on demand, smart pricing that tells you when to buy rather than just what, voice shopping, a built-in group chat, and a "Studio" mode for playing with outfits, hair, the lot. Reader, it has essentially automated my entire pre-purchase ritual.
© WNTD
