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These are the 4 major Love Island fashion trends we will see in this year's villa

From Dressed up Denim to Heavy Metal…

Natalie Salmon
Fashion Digital Editor
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Love Island’s stylist Amy Bannerman, has lifted the lid on the four main trends that will be going into the villa this series.

The stylist wants to encourage viewers to “think pre-loved first” when purchasing clothes, as the hit series renews its partnership with eBay for the second time. Last series, the online marketplace became Love Island’s first ever pre-loved fashion partner, replacing the traditional fast fashion brands that have been associated with the show, with the aim of sparking a movement to inspire a more conscious way of shopping. 

MORE: eBay confirms that the 2023 season of Love Island will feature pre-loved clothes

 RELATED: The Love Island Effect: eBay has seen 700% increase in search

The new “fashion mindset” that will be implemented in Love Island 2023 is being called ‘Reflective Dressing.’ This mindset will encourage people to reflect on the way they shop and the way they dress and is set to be popular both on and off screen, as the Islanders will continue wearing pre-loved in a “reflective” way and inspire the nation to follow suit.

“The fashion that we wear is a much more powerful statement than many of us appreciate, it can help us to express who we truly are,” says Amy, “Reflection is not only a great way to reveal more about your personality, culture and values, but coordinating styles or trends with a potential love interest can also really heighten attractions."

MORE: Maya Jama dazzles in Dolce and Gabbana ahead of her Love Island debut

RELATED: All there is to know about winter Love Island 2023

"And pre-loved is definitely the way to go, it can help save money and is a great way to find some seriously hidden gems. I had all these considerations in mind when sourcing fashion for the villa.”

To bring ‘Reflective Dressing’ to life Amy Bannerman curated four fashion trends which are heading straight to the villa wardrobe... 

The 4 major 2023 Love Island Fashion trends:

Business vs Party


“This trend is the merging of partywear with slouchy tailoring and creating unique looks that can be worn day and night,” reveals Amy, “For boys it is luxe shirts with smarter trousers. We’re seeing this trend showcased by the likes of Bella Hadid and Pete Davidson - it’s a great way to really make a statement simply in the outfit. It’s all about crystal pieces paired with blazer dresses and effortless two pieces that create a blurred line between business and party.”

Tutti Frutti


“This trend is all about colour and joy. It’s all about the pinks, yellows, oranges and blues, integrated in an explosion of neon blazers and bright two-pieces,” explains Amy, “Dopamine dressing is here to stay from the summer, it’s just gone up a notch. We are finding people are dressing to boost their mood, steering away from neutrals. The trend has been seen all over the runways, with pops of colour being worn by style-icon Hailey Bieber as she casually walks to get her morning coffee.”

Dressed up Denim


“Encouraging people to reflect on their shopping habits, this trend will bring to life the ways pre-loved denim can be upcycled to give pieces a new lease of life,” says Amy, “For the girls, it’s all about the classic co-ords and fitted jumpsuits, and for the boys, we’re going to be seeing loose fitting oversized shirts paired with long-length shorts. I’m excited about this trend, although it's such a classic, there are so many different ways you can wear denim”.

Heavy Metal


The last trend according to Amy is “Inspired by Kourtney and Travis.” She’s taking the Love Island wardrobe to the dark side, “Bringing back rebellious dressing with metallic skirts, leather jackets and vintage Ts, this trend feeds into both self-expression and showing pre-loved classics  that will last a lifetime,” she explains. “This trend will pair classic heavy metal with current fashion. It’s all about cut out tops, using sparkly pieces to lift the looks, metallic skirts, sexy leather trousers and timeless leather bombers. We’ve seen it on the runway with designers going OTT with palettes and crystal fringing and we’ve seen it on the streets too.”

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