Skip to main contentSkip to footer

Princess Kate re-wore a Jenny Packham dress for her Shaping Us campaign video

She first wore the dress in Northern Ireland in 2019

Lauren Ramsay
Online Writer
February 1, 2023
Share this:

Sign up to HELLO! Fashion for style tips, cultural insights, must-have items, and more

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.

The Princess of Wales has unsurprisingly delivered a plethora of style inspiration whilst promoting her new ‘Shaping Us’ campaign. 

In a new promotional video released on Instagram, Kate referred back to her elegant dress wardrobe and recycled a Jenny Packham dress from 2019.

Hello!’s Danielle Stacey explained: “The Princess of Wales has said "it is more important than ever" to support the development of young children as she launches her new early years campaign.The Shaping Us campaign aims to improve society's understanding of the importance of early childhood in shaping adulthood and society as a whole.”



MORE: Princess Kate finally unveils new campaign after teasing royal fans

RELATED: Princess Kate just showed off the ultra-modern way to wear a tiara

In the short video the princess stands wearing the long sleeved midi-dress explaining: “We often don’t realise it, but many aspects of our lives today have their roots in early childhood.”

The fitted dress was first spotted on the princess in 2019 on a trip to Northern Ireland with Prince William. The thin waist belt made it super flattering – a silhouette Kate favoured this week, as she paired a bargain £45 cream belt with a Victoria Beckham midi dress in Leeds yesterday.


She first wore the dress in 2019

After hearing from other shaping us champions including Fearne Cotton and England football legend Leah Williamson, the princess closes the video with “which is why our early childhood shapes the adults we become”. 

MORE: Princess Kate just added another stunning pair of affordable earrings to her jewellery collection

RELATED: Princess Kate just gave the Barbiecore trend a royal glow up

Jenny Packham is the designer responsible for a plethora of Kate’s most memorable outfits, including the green tulle Cinderella gown from her royal caribbean tour, and her festive red sequin 'Elodie' gown showing us the ultra-modern way to wear a tiara.

After having a moment with dopamine dressing: giving the barbiecore trend a royal glow up and donning the ultimate red trouser suit, the princess gave her classic countryside aesthetic a city girl makeover on January 31.

The modern princess’ wardrobe is the gift that keeps on giving.

Like this story? Sign up to our Hello! Fashion newsletter to get your weekly 'Fashion Fix' delivered straight to your inbox.

More Hello! Fashion

See more