Puffer jackets have become a supermodel prerequisite for this autumn/winter season. From Emily Ratajkowski’s The North Face collection, to Kendall Jenner’s forest green Loewe bomber she donned with a, erm… interesting choice of hat on a ski trip to Aspen. This season we drifted away from ankle length puffers, and a shorter length boxy style became a must have in any cool-girl’s wardrobe.
Last night Hailey Bieber did what she did best and stepped out in an ensemble we already know will become everyone’s new favourite way of dressing, and put yet another cropped, padded outerwear item on our transitional weather wishlist.
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She and her music phenomenon husband Justin Bieber hopped over to London last night before the closing of London Fashion Week on Tuesday to attend the Moncler Genius show with the ultimate star-studded FROW including Serena Williams, Naomi Campbell, Pharrell and Lewis Hamilton.
Hailey Bieber at Moncler's AW23 show in London
To the show she donned an elegant little black dress with black strappy heels, paired with a cropped white Moncler bomber jacket, taking elevated street style to a whole new level.
She opted for a soft makeup look with her hair loosely waved, keeping undone-chic flowing from head to toe.
Hailey Bieber and Justin Bieber stepped out in London
Justin Bieber’s look nailed off-duty cool. He wore a pair of chunky turn-up jeans with a metallic royal blue puffer jacket and his favourite style sunglasses: white framed wraparounds.
Of course, Moncler are perhaps the OG’s of the puffer coat – originally designed to keep workers at high altitude warm, they’ve been everything from the go-to for ‘chalet-chic’ to a key player in British street style and one of the most innovative brands in the game due to their acclaimed high-end collaborations. The brand took over Olympia London with its monumental "The Art of Genius” live show that showcased the power of collaboration across different industries.
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Hailey Bieber is our current undefeated queen of sartorial trend setting. She gave us glazed doughnut everything (nails, lips, skin), sent TikTok into a sleek bun meltdown last year (making it everybody’s go-to off-duty chic hairstyle) and set the tone for what is already 2023’s most coveted hairdo – the bob. Which has already been recreated by Elsa Hosk.
This A-list line up at Moncler alongside Daniel Lee’s first Burberry show certainly made the penultimate day of LFW exciting, to say the least.
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