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The fashion set are bringing back the Y2K slogan tee

Let your T-shirt do the talking…

bella hadid slogan tee
Orin Carlin
Content Writer
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They say that a picture speaks a thousand words, but it seems that only a few are actually necessary to effectively get the message across.

For years now, celebrities have tried to utilise paparazzi entourages for their own benefit. Clear-cut communications, delivered directly via one of the most divisive tropes within the celebrity fashion sphere: the slogan tee.

READ: Y2K fashion: why everyone is so obsessed with the 2000s-inspired aesthetic this year


Paris Hilton In Stop Being Desperate Top© Photo: Getty Images


From hard-hitting political statements to trivial clapbacks, tops emblazoned with a phrase are obviously nothing new. Cast your mind back to the 2000s for instance, the statement tee trend was perhaps relished most by the likes of It-girl Paris Hilton. Who could possibly forget her "Stop Being Desperate" tank top (altered into reading "Stop Being Poor" by crafty internet jokers)? Polarising to say the least.

Before the days of Twitter and Instagram it was ostensibly the easiest way of letting the public know what you were thinking when your pictures were being splashed around the tabloids.

But it appears that allowing your T-shirt to do the talking is back with a bang for 2023, if recent looks worn by the current fashion set are anything to go by.  

Most recently, Bella Hadid is one of the contemporary style icons who has taken the trend out for a spin. The 26-year-old has been hard at work lately on a project in collaboration with Californian luxury supermarket Erewhon. The supermodel launched a smoothie which features a non-alcoholic spirit, High Rhode, from her drinks brand Kin Euphorics alongside ingredients such as almond milk, coconut cream, banana, dates and mango.

View post on Instagram

In a post shared on Instagram with her 56.8m followers, Bella looked radiant as she sipped from her curated blend while sporting a bright yellow T-shirt which read: "Built Better to last longer…" Attributed to laundry machine manufacturer Speed Queen, the quote appeared to reference Kin Euphorics' brand narrative which is inextricably linked to health and wellness. "Kin Euphorics is a non-alcoholic, functional beverage, designed using ingredients that nourish mind and body to help tune your mood," the brand writes.

Bella styled her T-shirt with a neutral mid-waisted skirt, chunky bracelets and a white stretchy headband that appeared to have been lifted straight out of Nicola Peltz's New Year's holiday accessory collection.

MORE: Hailey Bieber reveals her exact airplane travel skincare routine

RELATED: Bella Hadid just wore 2023's new it shoe and fashion fans can't get enough

News of Bella's sartorial statement tee comes just after her pal Hailey Bieber debuted her internet breaking "Nepo Baby" T-shirt on the streets of Los Angeles.

View post on Twitter

"The term, which has been thrown around for the last few years, refers to the nepotism phenomenon present in Hollywood where family members, usually sons or daughters of celebrities who are famous, have managed to forge their own successful careers, seemingly based on the access and connections they have inherited from their parents," writes Hello! Fashion’s Natalie Salmon.

"Now Hailey has weighed in on the discourse, by proudly wearing her 'Nepo Baby' top, which she paired with jeans, a statement belt, and of course a devil-may care attitude."

Forget wearing your heart on your sleeve, clearly wearing your hot takes emblazoned across your chest is the next big thing…

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