What is Instagram if not a beautifully curated gallery of impossibly glamorous people living aspirational lives? When your style starts to feel a little stale, a quick scroll through your feed can be just the spark you need to reignite your sartorial inspiration.
These days, it feels like a new It-girl emerges every other minute – but a few stand out for serving up serious looks. Whether you're trying to master the latest trend or just need a little help nailing the perfect pose, fashion influencers are your go-to muses.
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Curating your feed is practically an art form, and to help you get started H! Fashion shares the must-follow fashion influencers to boost your Instagram feed.
Fashion influencers to follow:
© @badkidhqBadKidHQ
Parisa Wilkinson delivers trend-forward looks with a quirky twist, often punctuated by bold pops of colour – think chunky belts, satin headscarves, and head-to-toe double denim.
© @rubylynRuby Lyn
Ruby Lyn has long reigned as the ultimate It-girl, effortlessly blending sporty staples – like Adidas capris – with refined classics such as tailored peacoats and Repetto ballet flats in her signature New York City wardrobe.
© @olivianeillOlivia Neill
Olivia Neill has undergone a style renaissance over the past year — the social media star now gravitates toward tweed Chanel ensembles and whimsical Isabel Marant pieces, embracing a fresh take on boho-chic.
© @aishapotterAisha Potter
Aisha Potter’s wardrobe leans into wearable, monochromatic staples – with her silver Chanel handbag standing out as a cornerstone of her sartorial signature.
© @poppyalmondPoppy Almond
Poppy Almond embraces a soft, countryside-inspired style that’s equal parts quaint and contemporary. Picture Maison Margiela Tabis paired with a butter-yellow linen skirt or a playful polka-dot dress. Her wardrobe leans into understated, neutral hues, making her looks ideal for everyday style inspiration.
© @izzipoopiIzzi Poppi
Izzi Poopi is the ultimate muse for blending high-fashion statement pieces with unexpected materials – think latex, iridescent fabrics, and metallic finishes. She effortlessly pairs streetwear staples with classic tailoring, often leaning towards bold, structured forms.
© @oliviapezzenteOlivia Pezzente
Stripes, polka dots, and gingham are key motifs in Olivia Pezzente’s wardrobe, where classic silhouettes are reimagined through her signature playful layering. Her palette leans into edgy neutrals – black, tan, olive, and cream – punctuated by occasional flashes of metallics. Accessories add a refined edge, ranging from tailored gloves to sleek, sculptural designer handbags.
© Getty ImagesMia and Tegan Barker
These sisters have taken the social media world by storm with their effortless summer style – think backless dresses, micro-mini shorts, and vibrant printed frocks. Mia and Tegan Barker blend iconic Y2K elements like low-rise pants, cute crop tops, and oversized sunglasses with a touch of refined elegance.
© @evssofficalEva Apio
Eva Apio traded her streetwear status for high end fashion. She blends luxury and clean silhouettes with the latest trends – layering simple essentials with bold stripes and statement necklaces for a look that’s both polished and of-the-moment.
© @sandrashehabSandra Shehab
Sandra Shehab embraces a modern, minimalist aesthetic infused with playful accessories and vibrant pops of colour that make each outfit distinctly her own. She favours tailored pieces with oversized silhouettes – think sharp shoulders, wide-leg trousers, and relaxed dad shirts.
© @alvaclaireAlva Claire
Alva Claire brings her high-fashion edge to everyday dressing – effortlessly mixing leather jackets, distressed skirts, and sheer dresses for a look that’s unapologetically cool.
© @ainaratornegAinara Torné
Ainara Torné’s handbag collection is the stuff of dreams – a curated mix of vintage Gucci, the iconic Chanel Classic Flap, and the playful charm of Miu Miu’s Aventure Nappa leather bag. While her wardrobe often leans toward monochromes, she’s not afraid to dial up the fun with unexpected touches of sequins and leopard print.
© @jamilla.strandJamilla Strand
Jamilla Strand’s style is a curated blend of streetwise elegance – think shimmering fabrics, sheer maxi skirts, and sleek monochrome sets. She elevates timeless staples like simple tank tops with bold, diamond-embellished belts, adding a striking twist to everyday wear.
© @mayashabannMaya Shabann
Maya Shabann is the ultimate cool girl on the sartorial scene, effortlessly channeling streetwear with camo prints, double denim, and her go-to Nike Shox. Chunky floral rings add a touch of glitz, while her signature Timberland boots are a constant – grounding every look with unapologetic edge.
© @mariegaguechMarie Gaguech
Marie Gaguech’s Instagram bio says it all: "Sometimes I would buy vintage clothes instead of dinner. I just felt it fed me more." Sheer lace dresses are paired with playful ballet flats and tinted sunglasses, while the pantless trend becomes her canvas for bold expression. She often tops off her looks with statement coats that add a whimsical touch of fuzzy flair.
© @jihoonJihoon Kim
Jihoon Kim infuses her looks with delicate femininity – think lace, pearls, and soft knitwear – often paired with micro Lady Dior bags and the occasional splash of baby pink.








