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16 fashion influencers to follow for the ultimate SS25 style inspiration


Did someone say Instagram rabbit hole?


Image© Instagram
Maria Sarabi
Maria SarabiJunior Writer
Updated: July 29, 2025
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What is Instagram if not a beautifully curated gallery of impossibly glamorous people living aspirational lives? When your style starts to feel a little stale, a quick scroll through your feed can be just the spark you need to reignite your sartorial inspiration.

These days, it feels like a new It-girl emerges every other minute – but a few stand out for serving up serious looks. Whether you're trying to master the latest trend or just need a little help nailing the perfect pose, fashion influencers are your go-to muses.

Curating your feed is practically an art form, and to help you get started H! Fashion shares the must-follow fashion influencers to boost your Instagram feed.

Fashion influencers to follow:

Badkidhq in denim© @badkidhq

BadKidHQ

Parisa Wilkinson delivers trend-forward looks with a quirky twist, often punctuated by bold pops of colour – think chunky belts, satin headscarves, and head-to-toe double denim.

Ruby Lyn outfit picture© @rubylyn

Ruby Lyn

Ruby Lyn has long reigned as the ultimate It-girl, effortlessly blending sporty staples – like Adidas capris – with refined classics such as tailored peacoats and Repetto ballet flats in her signature New York City wardrobe.

Olivia Neill in white skirt© @olivianeill

Olivia Neill

Olivia Neill has undergone a style renaissance over the past year — the social media star now gravitates toward tweed Chanel ensembles and whimsical Isabel Marant pieces, embracing a fresh take on boho-chic.

Aisha Potter in grey dress© @aishapotter

Aisha Potter

Aisha Potter’s wardrobe leans into wearable, monochromatic staples – with her silver Chanel handbag standing out as a cornerstone of her sartorial signature.

Poppy Almond in brown skirt© @poppyalmond

Poppy Almond

Poppy Almond embraces a soft, countryside-inspired style that’s equal parts quaint and contemporary. Picture Maison Margiela Tabis paired with a butter-yellow linen skirt or a playful polka-dot dress. Her wardrobe leans into understated, neutral hues, making her looks ideal for everyday style inspiration.

Izzi in polka dot outfit© @izzipoopi

Izzi Poppi

Izzi Poopi is the ultimate muse for blending high-fashion statement pieces with unexpected materials – think latex, iridescent fabrics, and metallic finishes. She effortlessly pairs streetwear staples with classic tailoring, often leaning towards bold, structured forms.

Olivia Pezzente in stripe shirt© @oliviapezzente

Olivia Pezzente

Stripes, polka dots, and gingham are key motifs in Olivia Pezzente’s wardrobe, where classic silhouettes are reimagined through her signature playful layering. Her palette leans into edgy neutrals – black, tan, olive, and cream – punctuated by occasional flashes of metallics. Accessories add a refined edge, ranging from tailored gloves to sleek, sculptural designer handbags.

Mia and Tegan Barker at Coach event© Getty Images

Mia and Tegan Barker

These sisters have taken the social media world by storm with their effortless summer style – think backless dresses, micro-mini shorts, and vibrant printed frocks. Mia and Tegan Barker blend iconic Y2K elements like low-rise pants, cute crop tops, and oversized sunglasses with a touch of refined elegance.

Eva Apio in stripe top and leather boots© @evssoffical

Eva Apio

Eva Apio traded her streetwear status for high end fashion. She blends luxury and clean silhouettes with the latest trends – layering simple essentials with bold stripes and statement necklaces for a look that’s both polished and of-the-moment.

 Sandra Shehab in white skirt© @sandrashehab

Sandra Shehab

Sandra Shehab embraces a modern, minimalist aesthetic infused with playful accessories and vibrant pops of colour that make each outfit distinctly her own. She favours tailored pieces with oversized silhouettes – think sharp shoulders, wide-leg trousers, and relaxed dad shirts.

Alva Claire in white skirt© @alvaclaire

Alva Claire

Alva Claire brings her high-fashion edge to everyday dressing – effortlessly mixing leather jackets, distressed skirts, and sheer dresses for a look that’s unapologetically cool.

Ainara Torné in tights© @ainaratorneg

Ainara Torné

Ainara Torné’s handbag collection is the stuff of dreams – a curated mix of vintage Gucci, the iconic Chanel Classic Flap, and the playful charm of Miu Miu’s Aventure Nappa leather bag. While her wardrobe often leans toward monochromes, she’s not afraid to dial up the fun with unexpected touches of sequins and leopard print.

 Jamilla Strand in grey sweats© @jamilla.strand

Jamilla Strand

Jamilla Strand’s style is a curated blend of streetwise elegance – think shimmering fabrics, sheer maxi skirts, and sleek monochrome sets. She elevates timeless staples like simple tank tops with bold, diamond-embellished belts, adding a striking twist to everyday wear.

Maya Shabann in camo print© @mayashabann

Maya Shabann

Maya Shabann is the ultimate cool girl on the sartorial scene, effortlessly channeling streetwear with camo prints, double denim, and her go-to Nike Shox. Chunky floral rings add a touch of glitz, while her signature Timberland boots are a constant – grounding every look with unapologetic edge.

Marie Gaguech in lace dress© @mariegaguech

Marie Gaguech

Marie Gaguech’s Instagram bio says it all: "Sometimes I would buy vintage clothes instead of dinner. I just felt it fed me more." Sheer lace dresses are paired with playful ballet flats and tinted sunglasses, while the pantless trend becomes her canvas for bold expression. She often tops off her looks with statement coats that add a whimsical touch of fuzzy flair.

Jihoon in polka dot dress© @jihoon

Jihoon Kim

Jihoon Kim infuses her looks with delicate femininity – think lace, pearls, and soft knitwear – often paired with micro Lady Dior bags and the occasional splash of baby pink.

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