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Street style guide: How to style neon in a chic way in 2023

Don't be shy, fluorescent is for everyone


PARIS, FRANCE - OCTOBER 01: Nikki Huang wears diamond earrings, a neon pink ruffled lace print pattern high neck shirt, a neon pink shiny silk / satin long blazer jacket, matching neon pink shiny silk / satin large pants, black shiny leather ankle shoes ,
Clare Pennington
Style Writer
On 13 April 2023
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Highlighters may be the undisputed hero of your stationery kit, but now your wardrobe is after a piece of the action too. 

From searingly bright yellows to eye-watering greens, savvy street stylers were sporting shades that warranted sunglasses for bystanders throughout Fashion Month. Both loud and attention seeking, neon colours are extra special because they can’t be created by nature and weren’t ‘discovered’ as such, until the 1900s. 

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LONDON, ENGLAND - FEBRUARY 20: Vanessa Hong seen wearing orange blazer, black vinyl pants & Tiffany Hsu seen wearing green pants, bomber jacket outside David Koma during London Fashion Week February 2022 on February 20, 2022 in London, England. (Photo by © Christian Vierig
Vanessa Hong and Tiffany Hsu reached for fluoro shades in London.

What colour is neon?

Neon art stormed into popularity in the 1930s and 1940s, with celebrated artists such as Keith Sonnier and Tracey Emin reaching for the medium over the following century. Fashion took up the baton in the 1980s when colour got a turbo-boost. Subtlety was shrugged off in favour of electric shades of pink and purple paired with metallic leather and a frightening amount of hairspray. 

MILAN, ITALY - FEBRUARY 22: Heart Evangelista wears a neon pink backless / halter-neck long silk dress from Alberta Ferretti, diamonds rings, a black shiny leather crocodile print pattern Kelly handbag from Hermes, silver and blue rhinestones pointed toe-© Edward Berthelot
Heart Evangelista opted for neon Alberta Ferretti teamed with Jimmy Choo boots in Milan.

How do I style neon?

If you’re fearful of fluorescent, you’re not alone, but teamed with the right pieces, it can look more street-style-hero than Stabilo, we promise. When it comes to fluorescents, the power is in the pairing. Softer shades of green will dampen neon shades so the overall effect is still potent, but without being jarring (see Tiffany Hsu for inspiration.) Denim will always knock neon down a peg or two, and a humble neutral will never fail to dilute brightness. But for true neon fans, there can be no rules; pile on colour however feels right and march into summer with your head held high.  

PARIS, FRANCE - MARCH 25: Emilie Joseph wears a black with embroidered white NY logo pattern cap, crystals fringed pendant earrings, a white t-shirt, a black oversized blazer jacket, blue faded denim with black leather yoke cigarette pants, neon pink shin© Edward Berthelot
Emilie Joseph paired neon heels with trusty denim in Paris.

The 5 best neon pieces to buy now:

MUST HAVE:

Lime Trainer - Steve Madden
Lime Trainer - Steve Madden
Cocoon Curved Bag - Charles & Keith
Cocoon Curved Bag - Charles & Keith
Sweatshirt - H&M
Sweatshirt - H&M

LUST HAVE:

Boots - Jimmy Choo
Boots - Jimmy Choo

david koma
Mini dress - David Koma

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