No garment makes a statement quite like the slogan tee. As one of fashion’s most direct forms of self-expression, slogan tops - whether cropped, cami-style, or oversized - offer a carefree way to signal identity, mood, or irony.
A Y2K classic, they defined the era’s brashness: Britney Spears told us to ‘Dump Him,’ Paris Hilton begged fans to ‘Stop Being So Desperate,’ and Kim Kardashian coyly claimed she ‘Likes Nerds.’ These tees were a flamboyant response to minimalism, a tongue-in-cheek rebellion that still resonates with Gen Z today.
In recent years, they’ve reemerged with new cultural charge. Hailey Bieber's ‘Nepo Baby’ tee turned heads and triggered debate, poking the bear of nepotism discourse with Instagram-ready irony. Dior’s Maria Grazia Chiuri drew both praise and criticism for her £580 ‘We Should All Be Feminists’ shirts - provocative in message, controversial in execution.
© Getty
© GettyNow, in 2025, the trend feels freshly potent. From Loewe’s ‘I Told Ya’ tees, catapulted into the spotlight by Challengers stars Zendaya and Josh O’Connor, to Olivia Rodrigo’s lyric-laced ensembles and Sabrina Carpenter’s Coachella moment in a ‘Jesus Was A Carpenter’ top, the slogan tee is having a pop culture renaissance. In an era of caution, it’s a rare space to speak freely - without always being taken seriously.
Discover the best slogan tops to shop this season and inject your spring/summer wardrobe with some statement-making magic.
Best slogan tops to shop for SS25:
Career Girl Long Sleeve T-shirt
Paris Georgia
Crafted from 100 per cent cotton, Paris Georgia's 'Career Girl' long sleeve is swiftly becoming an It-girl staple. Made in collaboration with artist Joe Sweeney, the garment comes in several colourways to suit all.
Printed Cotton-Blend Jersey T-Shirt
Loewe
Loewe's 'Holywood' is an essential for the wannabe Valley Girls among us. Available in two colourways with raglan sleeves and a close fit, the piece ironically references the famed Hollywood sign the Los Angeles hills.
Hero Complex Slogan-Print Stretch-Jersey Tank Top
Cowboys of Habit
Another cool girl brand to have firmly on your radar is Cowboys of Habit. This electric blue tank is the perfect statement piece for casual wear, especially when teamed with jeans a slouchy hobo bag.
Protect The Dolls T-Shirt
Conner Ives
Conner Ives' Protect the Dolls T-shirt, worn by stars including Troye Sivan, is a powerful political statement. Simple yet effective, all proceeds of the garment will be donated to Trans Lifeline, a vital trans-led charity offering essential support and resources to the trans community.
My Boyfriend Went To Eton Baby Tee
Laura Andraschko
Never have I felt more exposed in my entire life. Laura Andraschko’s 'My Boyfriend Went to Eton' baby tee is a tongue-in-cheek nod to British upper-class stereotypes. Did I send to my Ex-Etonian beau so he could buy it for me? You bet I did.
Home Grown Thermal
Geordie Campbell *British Boy
Carefully crafted from 100 per cent cotton, this slogan long sleeve by emerging designer Geordie Campbell *British Boy is a must-have for those who hold home close to their heart. Made in London, the unisex piece exudes nostalgia with a casual yet timeless twist.
How we chose:
Style: While each item selected displays a playful slogan, we've included a range of designs spanning cotton tees to knits for an uber-shoppable assortment.
Price: This round-up included well-crafted pieces from independent labels to designer finds with the price tags to match.
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.
