Fashion editors agree, this high street knitwear collection will sell out before autumn hits – and you'll wear it for years


Cornish-inspired colour palettes and kinder wool are officially on the knitwear agenda for AW26

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Josie O'Brien
Josie O'BrienCreative Content Writer
1 hour ago
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Ask any fashion insider what’s on their radar for autumn/winter 2026 and the message is loud and clear: the search for the enduring knitwear is officially on. With fashion-forward shoppers prioritising sustainability, we’re bidding farewell to fleeting crazes and flimsy layers that lose shape after a single wash. In their place, we’re ushering in dimensional textures, versatile silhouettes and quality yarns built to last for season upon season. 

model in blue knit on beach
Seasalt Cornwall's new knitwear range is designed and made to last

And if you want to secure this winter’s best pieces before they inevitably sell out, there’s no time like the present. As the weather turns and crisp autumn days approach (read: there’s an undeniable chill in the mornings now), the editors at H! Fashion are taking it as full license to upgrade our knitwear uniform (that includes jumpers and scarves) with high-street pieces that offer real longevity. 

Model in red knit with stripey scard
AW26 knitwear is all about long-lasting pieces in uplifting colours

The best news? You don't need to look very far. Our absolute favourite styles for the season are from the latest collection by Seasalt Cornwall – a brand fast cementing itself as the home of knitwear, thanks to its elevated designs crafted from considered materials like GOTS Certified organic cotton and RWS Certified wool.

Without further ado, here’s all the knit-spiration you need for winter this year…

Tania Leslau, Fashion Features Editor

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It’s around this time of year that the knits are collectively yoinked from the depths of our wardrobes. This season, I’m loving retro stripes like these patterns from Seasalt Cornwall. Anything that feels both snug and nostalgic is a win in my book.

Molly Saunders, Creative Lead

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I'll be channeling my "Aqua-girl summer" into the winter months with this turquoise crew neck, paired with a Seventies-style striped neck scarf for a classic weekend along the British coast. I will also be buying a gorgeous green jumper for my partner, a smart staple for any man's wardrobe.

Lauren Ramsay, Deputy Digital Editor

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I’m really enjoying clashing colour combinations this season, and Seasalt’s knits are the perfect way to embrace the look without it feeling too overpowering. This cosy, bold-print knit is a surefire way to make a classic ‘jeans and a jumper’ outfit feel anything but boring.

Clare Pennington, Editor

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The only thing that makes a dropping temperature more exciting is the chance to start wearing cracking knitwear again. I adore the combination of rich plum and deep navy for autumn, so this jumper is on my hit list to be teamed with light denim and a trusty pair of boots.

Discover the Home of Knitwear at Seasalt Cornwall. Visit in store or shop online.

 

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