Josie O'Brien

Creative Content Writer

Josie is the Creative Content Writer at HELLO! and H! Fashion, specialising in editorial and partnership content across print, digital and social. With a love of storytelling and a degree in English Literature, she produces everything from features and advertorials, to trend-led shopping articles.

Prior to joining HELLO!, Josie was a senior writer at Fabulous, The Sun, where she specialised in deep-dives and investigations. During her time there, Josie and her team were nominated for the 2023 Making a Difference Award for their Baby Bank On Us campaign. Before that, she held the position of Chief Reporter at a national news agency.

Recent articles from Josie O'Brien

Endorsed by Lily Allen & 70% cheaper than full price: Lovehoney just dropped four of the sexiest advent calendars ever

These sexual wellness advent calendars feature toys, games, massage oils, accessories to wear and much more

Hobbs' latest collection has your wardrobe sorted all winter – and yes, that includes Christmas

From gorgeous burgundy faux fur coats to versatile dresses, these are the must-have pieces from Hobbs right now

In partnership with Hobbs

What is Radiesse? Inside the collagen-boosting injectable everyone is booking right now

It's a brilliant option for midlife women looking to improve their long-term skin health while getting a refreshed, rested look

In partnership with Radiesse

South Africa is set to be the trending tourist destination of 2027 – here’s why, and where to stay

Safaris, vinotherapy, stargazing, sleepout decks, world-class sports and a thriving culinary scene all await

In collaboration with South African Tourism

Scrap Botox, I’ve found a new serum and moisturiser duo perfect for smooth and plump skin without needles

The serum made 84% of users notice improved elasticity and a reduction in the appearance of fine lines

Sophie Habboo named the face of Max Factor’s new £9.99 foundation – but is it worth the hype?

I put the Lasting Blur foundation to the test to see if it's a high-street steal that actually delivers on its promises

Is this Princess Kate’s diet secret weapon for her fit physique and glowing skin? It's so easy to copy

Catherine, the Princess of Wales, looked radiant at a state banquet on Tuesday night, where she dined on crab, pheasant and braised fondant potatoes

Ditch the frantic Christmas shopping – Rituals has a gift set for everyone on your Nice List

Whether shopping for a fussy sibling, a best friend who has everything or your self-care obsessed spouse, we've got you covered

In partnership with Rituals

I was homeless at 17, used alcohol to numb me and accepted misery as my personality – until a 15-minute ear routine changed everything

Rita Simpson, 49, spent years using alcohol to numb her feelings and even had thoughts of ending her own life at her darkest moments

Hyperpigmentation in your 30s, 40s or 50s? This is the 'breakthrough' skincare range doctors recommend to treat it

Learn how the hidden causes of dark spots change as you get older and what to do about them

Anxiety, begone! This 82p-a-day menopause supplement is a best-seller with hundreds of five star reviews

One woman claimed it saved her marriage, while another beamed after four weeks of taking it: “The old me is back”

Gillian Anderson agrees – this £9 micro-collagen serum is skincare's next big thing for midlife women losing collagen

It's MTick-certified, making it an ideal choice for women experiencing menopausal skin changes

Summer doesn’t have to end – enjoy a good dose of Canaries sun this winter with TUI’s end-of-year deals for 2026

Ditch the British chill for guaranteed winter sun without blowing the budget thanks to these Canary Island hotels

Supported by TUI

This high street advent calendar has £1,700 worth of jewellery in it – and you can nab it in gold or silver

My personal favourites in the calendar are the pavé ear cuff, crystal drop earrings and cluster ring

Treatment stacking, 20,000 patients and best-in-class RF microneedling – meet Dr Ahmed El Muntasar

There's one treatment that he's particularly fond of because it 'works for all skin tones and all ages' and 'the results speak for themselves'

In partnership with The Aesthetics Doctor

‘My turkey neck has disappeared’ say midlife women about new neck cream that firms saggy skin in 2 weeks

Even Patsy Palmer, 54, is a fan, with the Eastenders icon leaving it a glowing review on her Instagram profile

Meet the non-invasive ultrasound treatment giving midlife women a clear facial lift

Ultherapy Prime harnesses micro-focused ultrasound waves to warm the skin’s deep structural layers

In partnership with Ultherapy

This autumn, the gold standard for mascara is officially brown

We've broken down the key brown mascara shades you need on your radar for autumn 2026

In partnership with Maybelline

The HELLO! Loves List: What we're loving this month

These are a few of our favourite things for October

A brief history of brown mascara: from its meteoric rise in the 1930s to its grandest renaissance yet in 2026

Mid-20th century innovation surrounding brown mascara permanently influenced how women do their makeup

Aesthetic clinics are putting nutrition on the treatment menu – and targeting metabolism is at the vanguard of the movement

Good nutrition can help maintain the results of your aesthetic tweakments between clinic visits, says Dr Nina Bal

In partnership with Elenzia

Your first look at Disney On Ice’s most immersive show yet featuring Toy Story 4, heading to the UK in 2027

The Road Trip Adventures show begins travelling around the UK in February 2027

In partnership with Disney On Ice

I scoured Instagram so you don’t have to – this is what cool-girls keep wearing from Free People's AW26 collection

Knee-high riding boots, military-esque jackets and jeans that look oh-so-vintage? This is going to be our chicest autumn yet

Supported by Free People

Cat Deeley opens up about chasing realism over perfection in her ‘non-stop’ life – and her exciting new career venture

The telly personality, 49, speaks to HELLO! about how she copes with 'chaos' at home, harnessing beauty from within and the exciting new career venture taking up her mornings

In partnership with Gold Collagen

LED face masks are old news – skin-conscious women are turning to panels for more ‘professional’ results

One new panel already has hundreds of insane reviews, with midlife women saying it gives them ‘such a confidence boost’

Supported by Project E Beauty

Fashion editors agree, this high street knitwear collection will sell out before autumn hits – and you'll wear it for years

Cornish-inspired colour palettes and kinder wool are officially on the knitwear agenda for AW26

In partnership with Seasalt Cornwall

Aesthetic doctor reveals the subtle tweakments celebrities keep coming into clinic for

We spoke to Dr. Toni Phillips, one of the most sought-after names in aesthetic medicine for celebrities and royals

In partnership with sk:n

Pastels and florals will be everywhere this autumn - here's how to make way for them in your wardrobe (and home)

The high street is charting a fresh and colourful autumn this year – sign me up

In partnership with Cath Kidston

This new watch collection is the real showstopper on the streets of London Fashion Week

Tissot's Désir Moonphase is composed of six distinct watches, all inspired by the lunar cycle

In partnership with Tissot

Everyone's talking about Joseph Ribkoff – and the brand's new capsule collection has Elizabeth Hurley's stamp of approval

Midlife women are loving Joseph Ribkoff’s Edit 57 Icons capsule, which features cocktail dresses, pussybow blouses and tailored co-ords

In partnership with Joseph Ribkoff

The flattering £13 top to wear all autumn if you’re curvy and want to snatch your waist

In my opinion, New Look has dropped the ultimate autumn transition top for curves - and it's in three gorgeously tonal colours

10 standout pieces from FatFace’s countryside-inspired AW26 line – even for city-dwellers

Plus, some of the collection has been curated into an edit with expert stylist Sinead McKeefry who has selected her must-haves for the season

Supported by FatFace

I’m a dermatologist – this exciting new skincare ingredient kills spots and clears the marks they leave behind

A breakthrough in modern skincare, silver chitoderm is receiving rave reviews from both midlife women and skin experts

‘Elegance without ever trying too hard’ – Elizabeth Hurley on strategically writing the next chapter of her fashion legacy

The renowned actress, entrepreneur and producer opens up about celebrating other women, using fashion to feel like herself and being the new face of Joseph Ribkoff

In partnership with Joseph Ribkoff

Self-confessed ‘beauty freak’ Mel B, 51, loves this anti-ageing brand – the affordable staples in her arsenal

If you’re going on holiday, the brand's LED face mask is the most travel-friendly (and affordable) option on the market

Supported by Project E Beauty

Gracie Abrams named the face of Chanel's latest perfume – the campaign is just as dreamy as the scent

The Grammy nominee describes the "immense sense of pride" she feels as the muse of Coco Mademoiselle Crush Absolu

Trinny London’s genius stackable skincare set saves you £37 – and stops holiday packing stress

The clinical formulas come in T-Top jars that click together into a sleek and spill-proof stack

I felt like a fat-storing machine in menopause – then I found a 99p-a-day natural supplement that helped me drop 3 stone

Menopause advocate Emma Skeates, 58, shares how she beat relentless hunger and rapid weight gain in a matter of months

This gripping WW2 film starring Andrew Scott and Brendan Fraser is a true story: get exclusive tickets to free preview screenings

See the high-stakes D-Day drama before anyone else with our exclusive HELLO! previews at five locations nationwide

Trinny Woodall, 62, credits her ‘phenomenal’ sleep routine to this bedside accessory