Josie O'Brien
Creative Content WriterJosie is a Creative Content Writer at HELLO! and HELLO! Fashion, specialising in editorial and partnership content across print and digital. With a love of storytelling, she produces everything from trend-led beauty and fashion pieces, review features to engaging advertorials.
Prior to joining HELLO!, Josie was a senior writer at Fabulous, where she specialised in features and investigations.
During her time at Fabulous, Josie and her team were nominated for the 2023 Making a Difference Award for their Baby Bank On Us campaign. Before that, she held the position of Chief Reporter at a national news agency.
Recent articles from Josie O'Brien
10 pieces we’re shopping in the Polo Ralph Lauren summer sale to be effortlessly chic
The label’s signature nautical colour palette is perfect for summerSupported by Ralph Lauren
Meet the placenta-based cream that brightens under eye bags in just 30 minutes
The cream is now a permanent fixture in my skincare routine…
This award-winning travel pushchair will make family holidays effortless - and stylish
It features an extendable peek-a-boo sun canopy with UPF 50+
The Perfume Shop sale is here! 8 summery fragrances in our basket
We’ve trawled the discounts so that you don’t have to
Astrid & Miyu’s summer sale is here! Our top 7 picks to elevate your jewellery rotation
We’ve curated our top picks based on stackability, practicality and discount
The suites at this Marylebone hotel give elegance a new meaning
Famed for its stunning atrium, the Landmark London is effortlessly romantic
You won't believe it, but this dry shampoo can actually boost hair growth (while you skip wash day)
It’s the ultimate 3-in-1 multi-tasker…In partnership with Typebea
Aligne's new crochet dress is the versatile piece your wardrobe needs this summer
There's a even a matching waistcoat to pair it with...
Cool-girl hat trends to have on your radar in 2025
Celebrities have declared hats as the accessory of the summer
This Instagrammable restaurant is home to London’s chicest rooftop terrace
Inspired by the cultural allure of Istanbul, the eatery serves traditional and modern Turkish dishes, plus desserts you can drink