This new watch collection is the real showstopper on the streets of London Fashion Week
Tissot's Désir Moonphase is composed of six distinct watches, all inspired by the lunar cycleIn partnership with Tissot
Josie O'Brien
Creative Content WriterJosie is the Creative Content Writer at HELLO! and H! Fashion, specialising in editorial and partnership content across print, digital and social. With a love of storytelling and a degree in English Literature, she produces everything from features and advertorials, to trend-led shopping articles.
Prior to joining HELLO!, Josie was a senior writer at Fabulous, The Sun, where she specialised in deep-dives and investigations. During her time there, Josie and her team were nominated for the 2023 Making a Difference Award for their Baby Bank On Us campaign. Before that, she held the position of Chief Reporter at a national news agency.
Recent articles from Josie O'Brien
Everyone's talking about Joseph Ribkoff – and the brand's new capsule collection has Elizabeth Hurley's stamp of approval
Midlife women are loving Joseph Ribkoff’s Edit 57 Icons capsule, which features cocktail dresses, pussybow blouses and tailored co-ordsIn partnership with Joseph Ribkoff
The flattering £13 top to wear all autumn if you’re curvy and want to snatch your waist
In my opinion, New Look has dropped the ultimate autumn transition top for curves - and it's in three gorgeously tonal colours
10 standout pieces from FatFace’s countryside-inspired AW26 line – even for city-dwellers
Plus, some of the collection has been curated into an edit with expert stylist Sinead McKeefry who has selected her must-haves for the seasonSupported by FatFace
I’ve spent over £1k in search of a perfect lightweight foundation – this £10 blurring formula is the best (and ideal for mature skin)
I love how the light-as-air formula lets my skin breathe, but still gives a flawless finish
I’m a dermatologist – this exciting new skincare ingredient kills spots and clears the marks they leave behind
A breakthrough in modern skincare, silver chitoderm is receiving rave reviews from both midlife women and skin experts
‘Elegance without ever trying too hard’ – Elizabeth Hurley on strategically writing the next chapter of her fashion legacy
The renowned actress, entrepreneur and producer opens up about celebrating other women, using fashion to feel like herself and being the new face of Joseph RibkoffIn partnership with Joseph Ribkoff
Self-confessed ‘beauty freak’ Mel B, 51, loves this anti-ageing brand – the affordable staples in her arsenal
If you’re going on holiday, the brand's LED face mask is the most travel-friendly (and affordable) option on the marketSupported by Project E Beauty
Gracie Abrams named the face of Chanel's latest perfume – the campaign is just as dreamy as the scent
The Grammy nominee describes the "immense sense of pride" she feels as the muse of Coco Mademoiselle Crush Absolu
Trinny London’s genius stackable skincare set saves you £37 – and stops holiday packing stress
The clinical formulas come in T-Top jars that click together into a sleek and spill-proof stack
I felt like a fat-storing machine in menopause – then I found a 99p-a-day natural supplement that helped me drop 3 stone
Menopause advocate Emma Skeates, 58, shares how she beat relentless hunger and rapid weight gain in a matter of months
This gripping WW2 film starring Andrew Scott and Brendan Fraser is a true story: get exclusive tickets to free preview screenings
See the high-stakes D-Day drama before anyone else with our exclusive HELLO! previews at five locations nationwide
Trinny Woodall, 62, credits her ‘phenomenal’ sleep routine to this bedside accessory
The beauty entrepreneur, 62, has a forever-fresh complexion that speak for itself, and now we know why
Dealing with wrinkly lips? Midlife women say this £10 ‘powerful’ balm plumps out fine lines and ‘feels lush’
The trending lip balm by high street favourite Rimmel London uses peptides and hyaluronic acid to revive pouts
Dreaming of paradise? The best TUI long haul holidays for short haul prices – including Mexico, Jamaica and Bali
White sands, turquoise seas and sunny days await with TUI's £200 discount code for long haul holidaysSupported by TUI
'I’m constantly asked if I’ve been on holiday' say women about these anti-ageing face (and body!) tanning drops
Dr Sebagh’s Self-Tanning Drops actively defend your skin against the premature ageing effects of High Energy Visible (HEV) light
The HELLO! Loves List: What we're loving this month
These are a few of our favourite things for September
Balm foundations are beauty’s next big thing – and midlife women love L'Oréal Paris’ entry to the category
Our Head of Beauty discovered it after hitting reset on her makeup routine during perimenopauseIn partnership with L’Oréal Paris True Match
I’ve finally found a delicious collagen sachet that doesn’t make me gag – and it's 50% off
If you’ve ever tried daily liquid collagen sachets, you'll know some have a fishy or gamey taste – but not my new discovery
School's out! How you can save £800 on last minute family holidays until August
Save big on a last minute family holidays thanks to TUI's latest offer, including hotels in Italy, Turkey, Ibiza and CroatiaSupported by TUI
The secret to hosting an unforgettable dinner party? Ditch the small talk
The concept has been popularised by British racing driver Lewis Hamilton and iconic Italian sparkling water brand, S.PellegrinoIn partnership with S.Pellegrino
Victoria Beckham is sunning it up on her yacht in Ibiza and I’ve worked out the SPF 50 she’s taken aboard
The Solar Shield SPF 50 by Augustinus Bader is the brand's long-awaited entry into the world of body sunscreen
Menopausal aches and pains, begone! These £2 ‘wonder patches’ bring relief in hours and help you sleep better
Not understanding how to alleviate body pain in menopause can make midlife feel bleak... but I may have the answer
Meet the industry-leading home teeth whitening kit that's actually worth your money – it's currently 50% off
SmilePro’s Advanced Whitening Kit has triple the amount of activator LED lights than any other system on the market
This 'buttery' J-beauty cream broke the internet years ago and now midlife women are loving it again in 2026
I also gave Tatcha’s Dewy Skin Cream a try, and few moisturisers have truly wowed me in recent years like this one
Paris Hilton's fave designer Karl Lagerfeld drops beachwear collection starting at £20: here's what we're shopping
“I love all the collections, they make such beautiful clothes," Paris exclusively told us about her relationship with Karl Lagerfeld
Midlife women are raving about e.l.f’s £11 ‘velvety smooth’ primer that blurs wrinkles and fine lines
e.l.f's skincare-infused primer is designed to create a flawless canvas for your makeup to be applied over
How last minute goals in World Cup matches scored Brits free holidays this summer
True to name, lastminute.com turned last minute goals into amazing holiday deals during this summer’s tournamentIn partnership with lastminute.com
Roots, begone! Our editors swear by this £10 hair product to cover roots and greys between colour appointments
Three HELLO! editors with different hair colours and textures put L’Oréal Paris' Magic Retouch to the test
This storied London hotel is reopening soon – and it reimagines the energy of the 1960s in the chicest way possible
The Imperial first opened in 1905, but is now charting a new stylistic course with striking architecture and bold interiors
Mark my words, this Arabian perfume that just launched in the UK will sell out – it’s too addictive not to
It is a floral gourmand that’s rich and intense, with 99% of women saying it leaves a noticeable all-day scent trail
Meghan Markle’s botanical secret weapon for stress just got upgraded – and it only costs 80p a day
The Duchess of Sussex has famously worn anti-stress patches in public, which deliver calming botanicals into your blood stream via your skin
Crepey skin on your cheeks? Midlife women say this protein serum is the saviour you need for smoothing it out
I've decoded why the protein-based serum's cocktail of skin strengthening ingredients make it perfect for crepey cheeks
Bold jewellery just got a chic summer upgrade with these gorgeous, affordable and water-resistant pieces
You'll want to live in the Essentials collection from Missoma, thanks to how elegant and natural the designs feelSupported by Missoma
This £2.33 K-beauty secret weapon is the only thing that's helped the fine lines around my eyes
Keskine's Bio-Collagen Deep Hydration Mask has given me the glowiest skin of my life
Midlife women have crowned this £14 ‘soft glam’ blush-bronzer duo the best for blurring fine lines
e.l.f's new blush and bronzer sticks melt seamlessly into skin thanks to shea butter and sunflower seed oil in the formula
This supercharged collagen supplement is the most effective (and delicious) on the market, say our editors
Feel like your skin needs a boost in midlife but struggle to find the time? Our editors say these sachets are a game changerIn partnership with Gold Collagen
Prepare to start a summer love affair with Chanel's new high-shine lip glosses
The new Rouge Coco Hydra Gloss comes in 18 shades, with the formula promising 85% hydrating base ingredients and a mirror-like shine
Carved into coastal cliffs and hillsides, these 2 hotels set a new standard for Italian hospitality – and are redefining affordable luxury this summer
Considering Italy for your next summer getaway? You want these chic hotels on your radarIn partnership with UNA Italian Hospitality
This new smartwatch has loads of features for tracking your health during menopause – here’s my review
I trialed it for a week and I'm happy to report that the Huawei Watch Fit 5 Pro could just be the Rolls-Royce of smartwatches for women
Alison Hammond's 11-stone weight loss journey included this method – and it might be the secret weapon you need in midlife
The system is centered around the understanding that your body at 45 is not your body at 25
Exclusive: Laura Robson on why her tennis career collapsing was just the start of her story — ‘Being forced to retire young made me a better person’
The former Wimbledon champion on going professional at just 12-years-old and her advice for women attending tennis' most prestigious tournament this summerIn partnership with Hobbs