Josie O'Brien

Creative Content Writer

Josie is the Creative Content Writer at HELLO! and H! Fashion, specialising in editorial and partnership content across print, digital and social. With a love of storytelling and a degree in English Literature, she produces everything from features and advertorials, to trend-led shopping articles.

Prior to joining HELLO!, Josie was a senior writer at Fabulous, The Sun, where she specialised in deep-dives and investigations. During her time there, Josie and her team were nominated for the 2023 Making a Difference Award for their Baby Bank On Us campaign. Before that, she held the position of Chief Reporter at a national news agency.

Recent articles from Josie O'Brien

School's out! How you can save £800 on last minute family holidays until August

Save big on a last minute family holidays thanks to TUI's latest offer, including hotels in Italy, Turkey, Ibiza and Croatia

Supported by TUI

I’ve finally found a collagen sachet that doesn’t make me gag – it tastes delicious and is 50% off

If you’ve ever tried daily liquid collagen sachets, you'll know some have a fishy or gamey taste – but not my new discovery

The secret to hosting an unforgettable dinner party? Ditch the small talk

The concept has been popularised by British racing driver Lewis Hamilton and iconic Italian sparkling water brand, S.Pellegrino

In partnership with S.Pellegrino

Victoria Beckham is sunning it up on her yacht in Ibiza and I’ve worked out the SPF 50 she’s taken aboard

The Solar Shield SPF 50 by Augustinus Bader is the brand's long-awaited entry into the world of body sunscreen

The vitamin that Sara Cox credits for her midlife glow and fitness endurance at 51 is now 50% off

The supplement is engineered specifically to support women's gut health and hormone balance

Menopausal aches and pains, begone! These £2 ‘wonder patches’ bring relief in hours and help you sleep better

Not understanding how to alleviate body pain in menopause can make midlife feel bleak... but I may have the answer

Meet the industry-leading home teeth whitening kit that's actually worth your money – it's currently 50% off

SmilePro’s Advanced Whitening Kit has triple the amount of activator LED lights than any other system on the market

Now’s the perfect time for midlife women to scoop up Trinny London skincare

The beauty brand, created by Trinny Woodhall, has launched a four-piece discovery set of its bestselling products

This 'buttery' J-beauty cream broke the internet years ago and now midlife women are loving it again in 2026

I also gave Tatcha’s Dewy Skin Cream a try, and few moisturisers have truly wowed me in recent years like this one

Paris Hilton's fave designer Karl Lagerfeld drops beachwear collection starting at £20: here's what we're shopping

“I love all the collections, they make such beautiful clothes," Paris exclusively told us about her relationship with Karl Lagerfeld

Midlife women are raving about e.l.f’s £11 ‘velvety smooth’ primer that blurs wrinkles and fine lines

e.l.f's skincare-infused primer is designed to create a flawless canvas for your makeup to be applied over

How last minute goals in World Cup matches scored Brits free holidays this summer

True to name, lastminute.com turned last minute goals into amazing holiday deals during this summer’s tournament

In partnership with lastminute.com

The HELLO! Loves List: What we're loving this month

These are a few of our favourite things for July

Roots, begone! Our editors swear by this £10 hair product to cover roots and greys between colour appointments

Three HELLO! editors with different hair colours and textures put L’Oréal Paris' Magic Retouch to the test

This storied London hotel is reopening soon – and it reimagines the energy of the 1960s in the chicest way possible

The Imperial first opened in 1905, but is now charting a new stylistic course with striking architecture and bold interiors

Mark my words, this Arabian perfume that just launched in the UK will sell out – it’s too addictive not to

It is a floral gourmand that’s rich and intense, with 99% of women saying it leaves a noticeable all-day scent trail

Meghan Markle’s botanical secret weapon for stress just got upgraded – and it only costs 80p a day

The Duchess of Sussex has famously worn anti-stress patches in public, which deliver calming botanicals into your blood stream via your skin

Crepey skin on your cheeks? Midlife women say this protein serum is the saviour you need for smoothing it out

I've decoded why the protein-based serum's cocktail of skin strengthening ingredients make it perfect for crepey cheeks

Bold jewellery just got a chic summer upgrade with these gorgeous, affordable and water-resistant pieces

You'll want to live in the Essentials collection from Missoma, thanks to how elegant and natural the designs feel

Supported by Missoma

This £2.33 K-beauty secret weapon is the only thing that's helped the fine lines around my eyes

Keskine's Bio-Collagen Deep Hydration Mask has given me the glowiest skin of my life

Midlife women have crowned this £14 ‘soft glam’ blush-bronzer duo the best for blurring fine lines

e.l.f's new blush and bronzer sticks melt seamlessly into skin thanks to shea butter and sunflower seed oil in the formula

This supercharged collagen supplement is the most effective (and delicious) on the market, say our editors

Feel like your skin needs a boost in midlife but struggle to find the time? Our editors say these sachets are a game changer

In partnership with Gold Collagen

Prepare to start a summer love affair with Chanel's new high-shine lip glosses

The new Rouge Coco Hydra Gloss comes in 18 shades, with the formula promising 85% hydrating base ingredients and a mirror-like shine

Carved into coastal cliffs and hillsides, these 2 hotels set a new standard for Italian hospitality – and are redefining affordable luxury this summer

Considering Italy for your next summer getaway? You want these chic hotels on your radar

In partnership with UNA Italian Hospitality

This new smartwatch has loads of features for tracking your health during menopause – here’s my review

I trialed it for a week and I'm happy to report that the Huawei Watch Fit 5 Pro could just be the Rolls-Royce of smartwatches for women

Alison Hammond's 11-stone weight loss journey included this method – and it might be the secret weapon you need in midlife

The system is centered around the understanding that your body at 45 is not your body at 25

Exclusive: Laura Robson on why her tennis career collapsing was just the start of her story — ‘Being forced to retire young made me a better person’

The former Wimbledon champion on going professional at just 12-years-old and her advice for women attending tennis' most prestigious tournament this summer

In partnership with Hobbs

Meet the rising stars taking on The Lion King's iconic Simba and Nala roles in London's West End: 'It's a dream'