Josie O'Brien

Creative Content Writer

Josie is the Creative Content Writer at HELLO! and H! Fashion, specialising in editorial and partnership content across print, digital and social. With a love of storytelling and a degree in English Literature, she produces everything from features and advertorials, to trend-led shopping articles.

Prior to joining HELLO!, Josie was a senior writer at Fabulous, The Sun, where she specialised in deep-dives and investigations. During her time there, Josie and her team were nominated for the 2023 Making a Difference Award for their Baby Bank On Us campaign. Before that, she held the position of Chief Reporter at a national news agency.

Recent articles from Josie O'Brien

Alison Hammond's 11-stone weight loss journey included this method – and it might be the secret weapon you need in midlife

The system is centered around the understanding that your body at 45 is not your body at 25

Exclusive: Laura Robson on why her tennis career collapsing was just the start of her story — ‘Being forced to retire young made me a better person’

The former Wimbledon champion on going professional at just 12-years-old and her advice for women attending tennis' most prestigious tournament this summer

In partnership with Hobbs

Meet the rising stars taking on The Lion King's iconic Simba and Nala roles in London's West End: 'It's a dream'

The Lion King at London's Lyceum Theatre is celebrating its 27th birthday this year

In partnership with Disney's The Lion King

Thinning eyebrows in menopause? Midlife women say this £23 buy makes them fuller and feathery instantly

One woman described it as 'so easy to apply' and said it makes eyebrows look 'the way they did when we were teens'

Menopausal aches and pains? Midlife women say these £2 ‘wonder patches’ bring relief in hours and help you sleep better

Not understanding how to alleviate body pain in menopause can make midlife feel bleak... but I may have the answer

Microdramas are the next big thing in entertainment thanks to TikTok - these 5 bingeworthy ones are on our watchlist

Say goodbye to eight hour sofa binges, and hello to vertical phone series tailored for your daily scroll

In partnership with Holywater Tech

Midlife women say this ‘miracle in a jar’ exosome serum gets rid of fine lines in just four weeks

The regenerative formula was developed by a plastic surgeon known for his high-profile clientele, which includes supermodels

Jacob Elordi named the face of Bleu de Chanel – see the campaign

An ode to masculine freedom, Chanel's iconic fragrance Bleu de Chanel has a heritage that speaks to Jacob Elordi's, 28, career as an actor

Princess Kate’s go-to face oil for fine lines just got a glowy upgraded – and midlife women are loving it

The Princess of Wales became a fan of natural beauty products when pregnant with Princess Charlotte in 2015

Dealing with sagging skin? Midlife women say this ‘powerful’ device tightens arms, legs, bum and tummy in 10 minutes

The trending at-home gadget by Magnitone uses radiofrequency and massage to target areas of the body feeling less firm

Laura Whitmore’s affordable skincare routine revealed – including the tinted SPF she swears by

The presenter, 41, is currently pregnant with her second child and has curated a skincare routine that's effective no matter what stage of life she's in

Next has nailed ‘marine chic’ with its new National Trust collaboration: 8 items we’re shopping

Your first look at Next’s latest nature-inspired collaboration with the National Trust, Europe’s largest conservation charity

In partnership with Next

The 10 pieces under £200 I'm shopping this summer from Kurt Geiger’s dopamine-inducing new collection

From vibrant stripy bags and multitasking scarves to nostalgic Tees and platform heels, these are my faves from Kurt's Cabana

Beauty fans are raving about e.l.f’s new £15 tinted SPF that ‘works beautifully’ on mature skin

The coverage is so smooth and radiant that loads of midlife women are skipping foundation altogether when wearing e.l.f’s latest launch

Midlife women are raving about e.l.f’s ‘silky’ new highlighter that blurs wrinkles and fine lines

e.l.f's new powder highlighter has finely milled micro-shimmer pigments that produce a glassy finish on the skin

Look alive! The 6 trending tweakments midlife women are trying to look less tired

If you've been told you look more tired than usual despite getting enough rest, these are the treatments for your radar...

I’ve found the perfect bedding set for women suffering with night sweats – here’s my review

I’m someone who kicks off the covers at 3am and sleeps with the windows open even in the depths of winter, so airy bedding is a must-have for me

‘It’s my saviour’ This 74p-a-day habit is the reason why Sara Cox's hair is fuller and healthier than ever at 51

A staple of British broadcasting, Sara Cox's fringe (which she acknowledges is "iconic") is as recognisable as her northern accent

Struggling to sleep in menopause? Women say this 88p-a-night remedy is the secret to dozing off fast and staying asleep

Sleep patches are perfect for women who have tried melatonin but don't like the groggy effect it can have in the morning

As a first time marathoner, these are the things nobody tells you about running 26.2 miles

I crossed the finish line of the TCS London Marathon on 26 April this year, and learnt plenty of lessons along the way

Forget minimalism, this dopamine-inducing high street collection is bursting with fun prints for summer

Cath Kidston's SS26 collection marks an exciting new era for the brand… and our summer wardrobes

In partnership with Cath Kidston

This cult collagen brand just launched an exciting new supplement – perfect for those trying to lose weight

The new brainchild of Absolute Collagen replaces more than 17 separate supplements, and we have the lowdown on the product

Victoria Beckham loves this luxury skincare brand so I tried the new anti-ageing serum that’s cheaper than a facial

Struggling with wrinkles, texture and an overall lacklustre complexion? Me too, so I put Dr. Barbara Sturm's new peptide serum to the test

Lisa Snowdon’s favourite affordable neck serum for ‘saggy’ skin now has a matching eye cream

British presenter Lisa has an enviably glowy complexion. The good news? She loves affordable brand Boost Lab which is available to shop in Boots

‘The difference in fine lines is fantastic’ say midlife women about this £20 Korean anti-ageing serum

As the appetite for science-led skincare routines continues to grow, Korea is the country on everyone's mind (and face)

How to capture the best headshots to confidently mark your second act

Many midlife women like the idea of having strong headshots, but feel uneasy under the gaze of a photographer... that's where self-portrait studios step in