Excitement is building up as the days draw closer to Prince Felipe of Spain's coronation.
The 46-year-old royal will be proclaimed king on Thursday, and in preparation, souvenirs and commemorative gifts have started to flood the shops.
Members of the public will be able to mark the special day with items such as mugs, plates, key rings, T-shirts, and magnets. Shop windows have been adorned with the royal goodies, available for Spaniards and tourists alike who want to take something home in memory.
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All sorts of products have been accounted for, with some bearing the faces of Prince Felipe and his elegant wife Princess Letizia, and others proudly printing the names of the future king and queen of Spain.
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Among the merchandise, there are no shortage of items dedicated to King Juan Carlos and Queen Sofía, who reigned on the throne for nearly 40 years and helped transform the country from a dictatorship to a democracy.
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Some of the products therefore state the message: "The King and Queen of Spain. From 1975 to 2014. 39-year reign."
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Shopkeepers are no doubt hoping for a surge in sales, as they saw ten years ago when memorabilia was produced for Prince Felipe's wedding to his journalist fiancée Letizia.