A new Twitter account has been set up for Prince William, the Duchess of Cambridge, née Kate Middleton, and Prince Harry. The aim of the account, which uses the handle @KensingtonRoyal, is to provide the latest updates on the trio and their Royal Foundation charities.
"Hello from Kensington Palace! Welcome to our new Twitter account," the royals' office wrote on Wednesday morning, making its social media debut.
Proving an instant hit, William, Kate and Harry's account immediately gained almost 7,000 followers within the first hour.
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Prince William, Duchess Kate and Prince Harry will be represented by @KensingtonRoyal
In return, the office has so far followed the charities that the royals are associated with, including United for Wildlife, of which William is president, and The Art Room and Action on Addiction, of which Kate is a royal patron.
The official accounts of Harry's charity Sentebale and his sporting initiative The Invictus Games were also followed, among his other charities.
William, Kate and Harry's arrival on the micro-blogging site follows in the footsteps of other members of the royal family.
Prince William, Kate and Harry's account gained almost 7,000 followers within the first hour
Prince Charles and the Duchess of Cornwall are already represented by Clarence House's Twitter account, which was set up in 2010, while news about the royal family and Buckingham Palace in general are posted on the British Monarchy's account.
Fans will no doubt be hoping to hear from William, Kate and Harry directly and posts signed by them personally may cause a Twitter sensation among royal watchers.
The Queen sent out her first ever tweet last October on @BritishMonarchy
When the Queen sent out her first ever tweet from her office's account last October, while on an official visit to the Science Museum, her post garnered over 3,200 retweets and 2,300 favourites in half an hour.
"It is a pleasure to open the Information Age exhibition today at the @ScienceMuseum and I hope people will enjoy visiting," the 88-year-old monarch had written, before affectionately signing it off "Elizabeth R".
Other royals who have embraced Twitter include the Queen's son Prince Andrew, who has over 63,000 followers, Mike Tindall, who primarily tweets about his sport rugby, Princess Beatrice and Peter and Autumn Phillips.