Yesssss - huge brands are noticing that midlife women are powerful too!


At the L’Oréal Paris Le Défilé show, a gaggle of midlife celebrities dazzled

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© Hans Lucas/AFP via Getty Images
Isabel Mohan
Isabel MohanSecond Act Editor
53 minutes ago

It’s been a hive of activity at Second Act HQ for the past few weeks as we've all been counting down the days (and, of course, planning our outfits) for our annual Power List party which was a roaring success at Mazarine in Mayfair, London, last night. Long-term members of our community will remember last year’s glittering inaugural event, fronted by Davina McCall, in which we brought together a truly inspiring group of high-profile women over 40.

Thanks to our sponsors L'Oreal Paris, this year's was even bigger and better.  They love celebrating incredible midlife women as much as we do which is why, at Paris Fashion Week, an array of gorgeous, Second Act powerhouses dazzled at their catwalk show, L’Oréal Paris Le Défilé - including Andie McDowell, Eva Longoria, Viola Davis, Celine Dion, Jane Fonda and Kristen Bell. 

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Gone are the days when actresses and models over 30 were considered past-it - we all know now that getting older makes it more powerful, not less. 

Celine Dion is cheered by L Oreal Paris brand ambassadors after her performance on the runway of the Le Defile L Oreal Paris Express Your Worth show as part of Paris Fashion Week© Hans Lucas/AFP via Getty Images
Celine Dion is cheered on after her performance on the runway at L’Oréal Paris Le Défilé
Heidi Klum walks the runway of the Le Defile L Oreal Paris Express Your Worth show as part of Paris Fashion Week© Hans Lucas/AFP via Getty Images
Heidi Klum walks the runway of the Le Defile L Oreal Paris Express Your Worth show as part of Paris Fashion Week
Viola Davis walks the runway of the Le Defile L Oreal Paris Express Your Worth show as part of Paris Fashion Week © Hans Lucas/AFP via Getty Images
Viola Davis walks the runway of the Le Defile L Oreal Paris Express Your Worth show as part of Paris Fashion Week
Jane Fonda walks the runway© Corbis via Getty Images
Jane Fonda walks the runway
Eva Longoria walks the runway for L'Oreal Paris © Corbis via Getty Images
Eva Longoria walks the runway for L'Oreal Paris
L'Oreal's Express Your Worth show at Paris Fashion Week © Corbis via Getty Images
L'Oreal's Express Your Worth show at Paris Fashion Week

While we might not all be Hollywood stars, it’s a huge confidence boost for midlife women everywhere when huge brands are shouting about us from the rooftops, instead of making us feel sidelined. And that’s exactly what we did last night at Power List too. You can see highlights below - and stay tuned to find out who made our the list this year. 

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