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London goes technicolour to celebrate Pride 2017: see photos

See how London is celebrating Pride 2017

Chloe Best

The streets of London are getting more colourful by the day in celebration of London Pride 2017. A number of shops, restaurants and even government buildings have been transformed with rainbow flags ahead of the annual parade through the capital on Saturday 8 July.

Carnaby Street is among the popular London landmarks that has had a rainbow-coloured makeover in honour of Pride, with a glittery rainbow arch emblazoned with the official Pride hashtag, #LoveHappensHere.  

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Starbucks stores have had a rainbow-coloured makeover

Meanwhile Starbucks stores along the London Pride route have all been wrapped in colourful Pride designs and have a number of different ways to celebrate. Five Starbucks stores will be hosting Glam Stops, where revellers can get glammed and glittered up for free before heading to the parade, while every Frappuccino bought along the Parade route on Saturday and Sunday will be topped with rainbow coloured heart sprinkles.

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Topshop is one of many retailers to support London Pride

A number of high street retailers including Topshop and H&M along Oxford Street and Regent Street are joining in by showcasing rainbow-coloured window displays that have been widely shared on Instagram since they were unveiled earlier this week.

 

Our Mercer Street hotel lit up for @londonlgbtpride 🏳️‍🌈 credit: @wanderlustoflau

A post shared by Radisson Blu Edwardian London (@radissonbluedwardian) on

The Radisson Blu Edwardian hotel is lit up for the London Pride festivities

Other landmarks are getting involved too, with rainbow flags flying high over destinations including Tower Bridge and many government buildings. The Radisson Blu Edwardian hotel on Mercer Street shared a photo of its own rainbow lighting display on Instagram, writing: "Lit up & ready for this weekend's London Pride festivities."

The Santander Cycles have had a London Pride makeover

Meanwhile 12 floors of the 10 Brock Street building in Regents Place will be lit up in the colours of the rainbow flag. Occupiers include Debenhams, Manchester City Football Club and Facebook. In addition, the Santander Cycles available in London's cycle hire scheme have been given a makeover for Pride with special wheel guards that have the LGBT flag and the hashtag, #LoveisLove on them.

The London Pride 2017 parade will lead through the capital from Portland Place to Whitehall on Saturday 8 July between 1pm-4.30pm on Saturday 8 July.

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