Gigi Hadid and Bella Hadid have a fashion face-off with striking cowgirl campaign

Gigi Hadid and Bella Hadid have teamed up in a new campaign for Guest in Residence's fall 2026 collection – and it's the ultimate cowgirl standoff.

On August 25, the brand dropped a teaser video featuring the sisters facing off in an open field, dressed in cowgirl-inspired looks. To the backdrop of a classic Western score, the two eye each other down before dramatically reaching for their holsters.

Gigi wore a red striped sweater with a matching neck scarf. The knitted look was styled with jeans and a black cowboy hat. The model's blonde locks were plaited into playful pigtails while her makeup was left natural and radiant.

© Guest in Residence

Meanwhile, Bella rocked a red plaid shirt that was layered under a brown and red cardigan. The look was teamed with dark-wash denim jeans, brown leather chaps, a matching cowboy hat, and a Western-inspired belta dorned with a large buckle.

"WE HAVE A GUEST IN THE WEST. EVERYONE’S FAVORITE COWGIRL MISS @bellahadid joins @guestinresidence for our fall 2026 campaign!!! 10am tomorrow guestinresidence.com," read the caption.

© Guest in Residence

Gigi launched her cashmere fashion brand in 2022. For fall 2026, the label is expanding its horizons and venturing into women's denim for the first time, with the new range created with US denim designer Benjamin Talley Smith.

Bella is no stranger to a denim moment, and previously opened up to Vogue about her sartorial agenda following her collaboration with Miss Sixty. "I think I go through different versions of myself," she shared. "And I, kind of, recirculate these in more mature ways. But, being able to be whoever you want to be every single day is so important for us as women. Most days, I just pull and grab from my closet and hope that something looks good together." 

The model unveiled her first design collaboration with the Italian denim-driven label in February, following three years as the face of the brand's campaigns. The 35-piece capsule drew from her personal 1990s fashion archive with a Western twist.

© Getty Images for Miss Sixty

The collection featured low-rise bootcut jeans embellished with diamanté detailing along with chequered print shirts.  "That button-down shirt is actually an ode to my horse shirt. I probably wouldn’t have that much cleavage when I’m horse showing, but it’s definitely an ode to the old-school structure of a real cowboy look," said Bella.

Aside from her fashion collaborations, Bella founded her fragrance line, Orebella, in 2024. The brand stocks six perfumes – Window2Soul, Salted Muse, Night Cap, Blooming Fire, Eternal Roots, and Jasmine Blues. Each fragrance is alcohol-free, skin-nourishing, and formulated with essential oils.