William Boyd achieved star status in the 1930s with roles on projects like Flaming Gold and Cal of the Prairie but it was the darkly-clad cowboy hero Hopalong Cassidy we best remember him as today. He might have left a life of Hollywood stardom behind in the '50s, but did you know that a savvy business decision built him a fortune – after a mistaken news story had him blacklisted by the industry? Read on to find out how the star turned his hopeless fortune on its head for a star billing...
© Getty ImagesWilliam Boyd fell from favour when silent movies were swapped for talkies
Golden Age stardom
William Boyd was born on June 5 1892. He moved to Tulsa, Oklahoma with his family when he was just 7 years old. They both passed away while the actor was in his early teens and he took on several jobs to support myself.
After being cast as the romantic lead in in The Volga Boatman (1926), William transformed into a matinée idol. Nut as silent movies made way for the talkies William struggled to attract new roles.
© Corbis via Getty ImagesWilliam was blacklisted by the industry following a newspaper error
Blacklisted by the industry
The major damage hit William's career when he was mistakenly run in a newspaper. The newspaper were reporting on the arrest of another actor while a very similar name – William 'Stage' Boyd.
This other actor had been arrested on drug and alcohol possession, as well as gambling, during prohibition; all of which damaged William's reputation and already flagging offers.
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© Bettmann Archive via Getty ImagesHopalong Cassidy found a keen fanbase in children and parents alike
A hoppy return
While this accidental story error made William virtuallyu unemployable, he found a canny way to restore his leading man fortune. The actor took a part in a low-budget Western as Hopalong Cassidy.
The character was originally written as a foul-mouthed tough-guy but William transformed him into a well-dressed hero, clothed in black and fighting for good. A positive force for good behaviour, he was a hit with kids and parents alike.
© Bettmann Archive via Getty ImagesWalt Disney credited William Boyd as inspiring his business model
Secret fortune
William made 54 instalments of Hoppy for producer Harry Sherman, and went on to produce and star in 12 more of his own. In 1948, the actor bought the rights to all his movies and aired them on a local NBC station.
As well as seeing the money-making opportunity TV provided, he licensed the Hopalong Cassidy name and image to lunchboxes, toy guns, comic books and much more, amassing a fortune from over 2,000 licensed projects in circulation.
© Getty ImagesWilliam married Grace Bradley in 1937
Life behind the scenes
William Boyd was married five times during his life. He first tied the knot in 1917, marrying Laura Maynard. They divorced after four years together in 1921. That same year, William married Ruth Miller; their marriage ended in 1924.
In 1926, he married his third wife Elinor Fair, and divorced her three years later. In 1930, he wed Dorothy Sebastian. They remained together until 1936. It was in 1937 that William found lasting love with Grace Bradley, whom he was married to until his death in 1972.
© Getty ImagesWilliam Boyd stepped back from acting in 1953
Closing curtain
William's performance as Hopalong Cassidy wrapped in 1953 and the actor subsequently stepped back from the spotlight. In 1968, he underwent surgery to remove a tumour from his lymph gland and refused photos following the procedure to protect fans' image of their childhood cowboy hero.
The Western star died on September 12, 1972 following complications from Parkinson's disease and congestive heart failure.




