The 1930s leading man who was blacklisted by Hollywood — and secretly built a multi-million-dollar empire instead


William Boyd was blacklisted by Hollywood thanks to a printing error, but how did he turn misplaced infamy into a fortune that inspired Walt Disney?


William Boyd pictured in 1940.© Getty Images
Daisy Finch
Daisy FinchAudience Writer
12 minutes ago

William Boyd achieved star status in the 1930s with roles on projects like Flaming Gold and Cal of the Prairie but it was the darkly-clad cowboy hero Hopalong Cassidy we best remember him as today. He might have left a life of Hollywood stardom behind in the '50s, but did you know that a savvy business decision built him a fortune – after a mistaken news story had him blacklisted by the industry? Read on to find out how the star turned his hopeless fortune on its head for a star billing...

Black-and-white portrait of William Boyd as Hopalong Cassidy, smiling slightly in a dark felt cowboy hat, dark jacket and plaid neckerchief fastened with a longhorn steer slide.© Getty Images

William Boyd fell from favour when silent movies were swapped for talkies

Golden Age stardom

William Boyd was born on June 5 1892. He moved to Tulsa, Oklahoma with his family when he was just 7 years old. They both passed away while the actor was in his early teens and he took on several jobs to support myself.

After being cast as the romantic lead in in The Volga Boatman (1926), William transformed into a matinée idol. Nut as silent movies made way for the talkies William struggled to attract new roles.

William Boyd, smiling in a dark Stetson, neckerchief and sheriff's star, leans on a wooden ranch fence with a gun belt and holster hanging beside a wagon wheel.© Corbis via Getty Images

William was blacklisted by the industry following a newspaper error

Blacklisted by the industry

The major damage hit William's career when he was mistakenly run in a newspaper. The newspaper were reporting on the arrest of another actor while a very similar name – William 'Stage' Boyd.

This other actor had been arrested on drug and alcohol possession, as well as gambling, during prohibition; all of which damaged William's reputation and already flagging offers.

Young children in cowboy hats and western shirts sit cross-legged on a living room floor holding paper bags of snacks, gazing up at a television, among them Bobby Barret, Jr., Carolyn Brown, Tommy Barrett, Bobby Greya and Marianne Greya.© Bettmann Archive via Getty Images

Hopalong Cassidy found a keen fanbase in children and parents alike

A hoppy return

While this accidental story error made William virtuallyu unemployable, he found a canny way to restore his leading man fortune. The actor took a part in a low-budget Western as Hopalong Cassidy.

The character was originally written as a foul-mouthed tough-guy but William transformed him into a well-dressed hero, clothed in black and fighting for good. A positive force for good behaviour, he was a hit with kids and parents alike.

Black-and-white studio portrait of Walt Disney, smiling with a moustache, in a suit and a stag-patterned tie, leaning forward with hands clasped over the back of a chair.© Bettmann Archive via Getty Images

Walt Disney credited William Boyd as inspiring his business model

Secret fortune

William made 54 instalments of Hoppy for producer Harry Sherman, and went on to produce and star in 12 more of his own. In 1948, the actor bought the rights to all his movies and aired them on a local NBC station.

As well as seeing the money-making opportunity TV provided, he licensed the Hopalong Cassidy name and image to lunchboxes, toy guns, comic books and much more, amassing a fortune from over 2,000 licensed projects in circulation.

William Boyd raises a white cowboy hat and smiles beside his wife, Grace Bradley, who looks at the camera in front of a train carriage door.© Getty Images

William married Grace Bradley in 1937

Life behind the scenes

William Boyd was married five times during his life. He first tied the knot in 1917, marrying Laura Maynard. They divorced after four years together in 1921. That same year, William married Ruth Miller; their marriage ended in 1924.

In 1926, he married his third wife Elinor Fair, and divorced her three years later. In 1930, he wed Dorothy Sebastian. They remained together until 1936. It was in 1937 that William found lasting love with Grace Bradley, whom he was married to until his death in 1972.

William Boyd, smiling in a black cowboy hat, black shirt and patterned neckerchief, stands at a metal fence beside a white horse in a silver-studded bridle.© Getty Images

William Boyd stepped back from acting in 1953

Closing curtain

William's performance as Hopalong Cassidy wrapped in 1953 and the actor subsequently stepped back from the spotlight. In 1968, he underwent surgery to remove a tumour from his lymph gland and refused photos following the procedure to protect fans' image of their childhood cowboy hero.

The Western star died on September 12, 1972 following complications from Parkinson's disease and congestive heart failure.

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