Emma North
Recent articles from Emma North
Bella Hadid takes us behind the scenes of her new beauty brand Ôrebella
This is Bella's first venture into the beauty space
I tried Hailey Bieber's favourite perfume and a stranger asked me out on a date
H! Fashion's Deputy Beauty Editor tried the famed face's favourite perfume and it's now her 'signature scent'
Beyoncé reveals her exact haircare routine - and it may surprise you
Bey walked us through her extensive Cécred washday routine
What is the secret to long-lasting summer makeup?
Celebrity makeup artist Naoko Scintu reveals her top tips
Did Kylie Jenner just pioneer a new blush shade?
Blush is back and Kylie's turning it brighter than ever...
Would you wear perfume to bed? We investigate the bizarre TikTok beauty trend
This unusual way of wearing fragrance is taking off
Rita Ora just brought back this classic '50s housewife' hairstyle
The singer celebrated the launch of her new haircare brand in Australia
Zendaya just made flyaways 2024's chicest hairdo
The actress has served looks throughout her Challengers promo tour
Meghan Markle's super sleek bun gives Sofia Richie's signature style a royal makeover
The fashionable royal attended an evening dinner with husband Harry
How to stack and style your earrings the right way, according to the experts
Curate your own layered piercing combinations with these pro styling tips
Angelina Jolie just debuted a statement red lip that's perfect for summer 2024
The actress looked sensational at the premier of Broadway musical The Outsiders
Hailey Bieber's latest hair transformation proves she's back in her bob era
The Rhode beauty mogul is making us all want the chop
Rita Ora just matched her make up to her dazzling mini dress
The Masked Singer judge also wore this season's major colour trend...
What is Botox in a bottle? 7 best serums to shop now
Line-smoothing serums you'll want to add to basket
Jennifer Lopez just broke this cardinal styling rule
The singer went matchy-matchy in New York
7 Plant-based nail polishes that are perfect for Earth Day
Non-toxic formulas for a shiny, chip-free manicure
Hailey Bieber gets real about her struggle with 'Perioral Dermatitis'
Hailey Bieber has been candid about the skin condition
Victoria Beckham jumps on the blue eyeshadow trend
The blue eye is definitely back in style
Hailey Bieber brings back the iridescent manicure
Hailey Bieber's latest nail look is a spring take on the glazed doughnut manicure
Did Hailey Bieber just tease Rhode makeup?
The beauty mogul just sent fans into a frenzy
The wellness rituals Miranda Kerr can't live without
Supermodel Miranda Kerr unpacks her wellness routine and reveals the secret to her impossibly glowy skin
Alexa Chung's vampy lip is winter beauty's last hurrah before spring
She's our forever style guru
Rita Ora's easy slicked-back bob is going to be spring 2024's biggest hairstyle
The super chic style is trending
Jennifer Lopez's 'Bronx hair' is the real star of her new Atlas sci-fi movie
She's still Jenny from the block...
How to apply setting powder to 'dry skin' according to an expert
You can still wear powder, but there's a knack for getting it right says Valeria Ferreira
Celine beauty: everything you need to know
Big news, huge. The French fashion house has announced the launch of its first foray into cosmetics...
Victoria Beckham just dropped three new eyeshadow shades and they're perfect for spring
Inspired by Victoria's SS24 collection, say hello to three new shadow sticks
Pink lips were the standout makeup trend spotted at the Oscars 2024
Petal-pink lips are here for spring
Nicola Peltz learnt this game-changing contouring technique from Victoria Beckham
Victoria's daughter-in-law shared the genius contour hack on TikTok
Zendaya nails long fluffy locks at the Green Carpet Fashion Awards
The Dune actress went for a fairytale princess look
The real-life Lily van der Woodsen's secret to glowing skin
Style muse Kelly Rutherford shares the makeup tricks she learnt on the set of Gossip Girl
The Zara Hair collection has landed and it's *chef's kiss*
These hardworking, affordable products are rivalling high-end hair care
Backstage Beauty: Chloe Lloyd on 'Texas hair,' her go-to skin tint and why Barbarella is still iconic
Hello! Fashion's April-May 2024 cover star shares her beauty favourites
I'm a beauty editor and this is the skincare I wish I'd tried sooner
I've tried every product and this one actually works to reduce pigmentation and blitz blemishes
Hailey Bieber's viral Rhode phone case is finally available to buy
It's the clean girl aesthetic phone case we've been waiting for
This is the exact lip combo Beyoncé wore to her Renaissance premiere
We'll take one of everything
Maya Jama proves a feline flick is still in fashion, and this beauty editor is thankful on behalf of all millennials
Liquid liner isn't going anywhere... sorry Gen Z
How to look after your skin, according to 4 'Skinfluencers'
The industry experts that know what they're talking about