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Michelle Obama's favourite dress returns to ASOS

22 FEBRUARY 2013

The chic chequered print dress ASOS dress that Michelle Obama has been spotted wearing several times will be going back on sale on ASOS next Monday 25th February.

When America's First Lady first stepped out in the 50s style design in the summer of 2011, fashion fans were quick to recognise that the frock was from online retailer ASOS.

Michelle, who is celebrated for recycling items and championing high street brands, wore it for the second time during the 2012 presidential election campaign.

 

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Shortly after Barack secured a second term in office, a photo of the President and his wife hugging was tweeted from his account, with Michelle again wearing the red and white number.

The garment sold out very quickly, as do most items Michelle is pictured in. When she purchased a pretty blue, $35 (£23) dress by her favourite designer Jason Wu's collaboration with Target, the piece sold out entirely – in stores and online – within just a few hours. One couple even bought out their local branch's entire stock of the dress. They spent $7,000 on netting the goods in order to sell on eBay for an inflated price.

 



Also, the embellished J. Crew that Michelle wore to cinch in her Thom Browne coat during the Inauguration Day ceremonies sold out almost instantly.

So if you want to get your hands on this lovely pleated piece, we suggest you move very quickly on Monday!

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